Official Blog of GTM360 Marketing Solutions
Artificial intelligence is promising to disrupt a wide array of legacy practices. – Dan Primack, Axios PRO Rata. Based on my firsthand experience with the AI tsunami over the past 9-10 months, I can wholeheartedly get behind the above prediction. In fact, I’ve already noticed 10 revolutionary things aka gamechangers about ChatGPT and other GenAI … Read more
Forty years ago, people used to ask, we have FORTRAN for scientific applications and COBOL for business applications, why do we need PASCAL, C++, and dBaseIII+? Twenty five years ago, the question changed to, we have C++ and Foxpro, what’s the need for Java and .NET? Ten years ago, people wondered why a decentralized app … Read more
In Will ChatGPT Kill Coders?, we examined many demand suppressors that threatened to kill coders’ jobs. We also alluded to DEMAND STIMULANTS, which work as counterweights by boosting demand for coders. In this post, we will do a deep dive into Demand Stimulants. Comprising new computing paradigms and markets, demand stimulants not only arrest the … Read more
Central Bank Digital Currency is digital cash. Like paper currency notes, it’s issued by the central bank and does not bear interest. Also, like paper currency notes, it’s legal tender. At its inception, CBDC was supposed to be based on the blockchain. We don’t hear much about that facet of it nowadays. At least 130 … Read more
Back in the day, technology vendors used Feature Selling to sell their products. In this technique, they use product features to create interest among the target audience. As everybody and his dog talked about ERP, CRM, MA, CBS, etc., the market got crowded. As our inboxes filled up and our attention spans dwindled, this method … Read more
Here are six sharp practices followed by new age startups: #1. REDBUS This bus ticket aggregator buys five seats in a bus with 45 seats. When four out of these five seats are booked on its app / website, RedBus flashes a warning saying “only one seat left”. I heard this directly from the horse’s … Read more
This blog post features ten more contradictions / ironies / disconnects aka #GoFigure. 1. There are tons of free credit cards with rewards, deferred payment, fraud protection, etc. Debit card offers none of these benefits but every one of them has fees attached to it. Still there are 10X more debit cards than credit cards … Read more
(This post is a slightly edited version of my answer to the above Quora question.) Legalese is the least of your problems when it comes to sales incentive policy. The crux of the issue is to crack the incentive structure. From personal experience, that’s a non trivial problem. Sales incentive policies always begin with good … Read more
SafetyNet is a UK Open Banking fintech that provides Overdraft Avoidance. While the uninitiated can Google “overdraft protection” for a prosaic definition of the term, Stanley Bing offers the following tongue-in-cheek description for one of the most lucrative products of banks: No matter what you spend with your debit card, even if you have no money in … Read more
In his ET WEALTH column entitled If it seems too good to be true, it probably is, Dhirendra Kumar describes the following asymmetry between victims and perpetrators of cybercrime: Individual victims – even when they are well-off and educated – are poorly equipped to detect fraud. The fraudsters are invariably well-experienced at what they’re doing … Read more