Official Blog of GTM360 Marketing Solutions
Aspirational Selling is selling to aspirational goals of the customer, with a proven track record of achieving those goals for other customers in the past, and every intention of achieving them for the said customer at present. – Aspirational Selling Is Not Overselling In our GTM work around Enterprise AI with nearly 100 prospects and … Read more
The editorial entitled “The Lost Art Of The Written Word” in a mainstream media daily laments about the incapability of the common man and woman (henceforth J6P for Joe Six Pack or Jane Six Pack) to write proper English. This is Exhibit A of lamp calling the kettle black considering that this newspaper makes tons … Read more
In myBAR Data Analysis By ChatGPT, we saw various insights from ChatGPT based on crunching the data in myBAR dataset (For those who haven’t read that post, myBAR dataset contains ratings and reviews given by me to 600-odd books I’ve read in the last 15-odd years). This analysis happened on data in a spreadsheet. Some … Read more
I recently asked ChatGPT to dive into my book collection, crunch the numbers, and give me insights into my reading behavior. This blog post is the result of that exercise. I’ve read over two thousand books. You’ll find some of them in my bookshelf. But many books I’ve read are missing from it since: I … Read more
The mainstream media has already started writing the obituary of Zoho’s Arattai messaging app. Take, for example, Economic Times. In its oped entitled Why Arattai Isn’t A WhatsApp by Akshat Khandelwal, ET writes: Arattai will join the long list of ‘dead’ Indian apps such as Koo, Hike and Chingari that tried to punch above their … Read more
In his oped entitled Abey, Get a Strategic Enemy! in the Economic Times dated 2 October 2025, M Muneer proposes what I call the Strategic Enemy playbook to create revolutionary brands. Strategic Enemy Playbook Brands seeking improvement often disappear. Brand growth needs differentiation by enemy. The human mind recognizes opposition, not superiority. American brands Liquid … Read more
People started complaining about the decline in quality of Google Search around a decade ago. Accordingly, many pundits predicted the demise of Google Search in the then near future. But, for reasons I speculated in my blog post entitled The End Of Google Search Is Not Nigh, it did not happen. Then came ChatGPT at … Read more
One of the hottest use cases of AI in Marketing is Personalization. The dictionary meaning of personalization is as follows: Personalization: The action of designing or producing something to meet someone’s individual requirements e.g. the goal of search personalization is to help the searcher save time. In the context of marketing, I’ll slightly rephrase this … Read more
(This post is a slightly edited version of my answer to the above Quora question.) In my company, we run many email newsletter campaigns for customers and ourselves. We rarely get unsubscribe requests, as you can see from the following exhibit. On the rare occasion that somebody wants us to stop sending them our future email … Read more
When I want to direct you to a webpage, I simply send you a link to that page, you click it and land on that webpage. Mission accomplished! But what if I want to draw your attention to a specific passage on that page? Sending the link to the page won’t work since that will … Read more