Official Blog of GTM360 Marketing Solutions
Specifications in government tenders define functional, technical, performance and corporate requirements of the product being procured. Examples of specs for a B2B technology product include: Vendor must have at least three customers who use the product The product must run on Oracle database Response time of the product should not exceed 3 seconds Vendor must … Read more
From time to time, I’ve cited many success stories of Enterprise Agentic AI: Bajaj Finance: Agentic AI powers 10% of quarterly loan disbursements, worth Rs. 1,600 crore, by analyzing millions of calls and creating tailored offers that added Rs. 325 crore in volumes. DBS: Inhouse AI agent built on top of ChatGPT cuts down KYC … Read more
According to the op-ed entitled What To Rank And File Away in Economic Times dated 1 August 2026, Indian higher education institutes ramped up research in line with the high weightage given for R&D in QS ratings. Their efforts have borne fruit. In the latest QS World University Rankings 2027 published in June 2026, IIT … Read more
According to the popular narrative, India can’t make breakthrough innovations because of brain drain, low investments in R&D, billionaires more interested in making ice cream, and so on. To those, let me add five more reasons. Overzealous regulation Scam syndrome Lack of talent Faux authenticity Extreme value-consciousness Let’s unpack each one of them. 1. Overzealous … Read more
Vivek Ramaswamy, the Republican candidate for Governor of Ohio, posted a tweet on 26 December 2024 in which he blasted the American jock culture for creating a shortage of geek talent and blamed muddled American cultural priorities for creating the need to import STEM / engineering talent from India, and other countries, into USA. All … Read more
In SaaSpocalypse Now – Part 1, we saw five updates on the SaaSpocalypse narrative: SaaSpocalypse shaaspocalypse Discounts ahoy AI hits point SAAS hard AI does more than coding SaaS can do AI better than AI can do software In this second part, we will cover five more. 6. New twist in the SaaSpocalypse tale The … Read more
In a series of posts published on this blog well before the term SaaSpocalypse was coined, I predicted that AI will kill many SAAS companies (see the RELEVANT READING section at the end of this post). Here’s a quick recap of those posts: “SaaS Repatriation” is the replacement of SaaS applications with bespoke software built in-house … Read more
Aspirational Selling is selling to aspirational goals of the customer, with a proven track record of achieving those goals for other customers in the past, and every intention of achieving them for the said customer at present. – Aspirational Selling Is Not Overselling In our GTM work around Enterprise AI with nearly 100 prospects and … Read more
Anthropic and other Artificial Intelligence labs have recently started charging customers for token usage in addition to per-seat subscription. This is like Prime Video asking paid subscribers to pay separately for some movies and shows! This move has had a knock-on effects on Cloud Service Providers and SAAS vendors who consume tokens. Microsoft, ServiceNow, and … Read more
Dear Editor: Recap by ChatGPT: Victim of Stellar Success India’s rapid solar-power expansion has outpaced the supporting infrastructure needed to use it effectively. In states like Rajasthan, surplus solar electricity cannot be stored or transmitted to demand centres because of inadequate battery capacity and transmission lines. As a result, large amounts of renewable energy are … Read more