Official Blog of GTM360 Marketing Solutions
In a series of posts published on this blog well before the term SaaSpocalypse was coined, I predicted that AI will kill many SAAS companies (see the RELEVANT READING section at the end of this post). Here’s a quick recap of those posts: “SaaS Repatriation” is the replacement of SaaS applications with bespoke software built in-house … Read more
Aspirational Selling is selling to aspirational goals of the customer, with a proven track record of achieving those goals for other customers in the past, and every intention of achieving them for the said customer at present. – Aspirational Selling Is Not Overselling In our GTM work around Enterprise AI with nearly 100 prospects and … Read more
Anthropic and other Artificial Intelligence labs have recently started charging customers for token usage in addition to per-seat subscription. This is like Prime Video asking paid subscribers to pay separately for some movies and shows! This move has had a knock-on effects on Cloud Service Providers and SAAS vendors who consume tokens. Microsoft, ServiceNow, and … Read more
Dear Editor: Recap by ChatGPT: Victim of Stellar Success India’s rapid solar-power expansion has outpaced the supporting infrastructure needed to use it effectively. In states like Rajasthan, surplus solar electricity cannot be stored or transmitted to demand centres because of inadequate battery capacity and transmission lines. As a result, large amounts of renewable energy are … Read more
In her article entitled AI moved forward, marketing did not, Melissa Reeve, Co-Founder, Agile Marketing Alliance, makes a valid point: Marketers were early adopters of AI, but while it has evolved most teams are still stuck using it like a smarter autocomplete. According to Reeve, the key reason for marketing to miss the AI race is erosion … Read more
In my first IT job, I used to sell servers, personal computers, printers, and other hardware equipment to the SMB market. My territory included the textile market in the Kalbadevi district of the then Bombay. One of my prospective customers was a yarn merchant. In between our discussions about the features of my company’s PC, … Read more
The law is erected on many fictions and perhaps the (biggest fiction of them) … all is that humans are rational. – Defence Attorney Sandy Stern, The Last Trial by Scott Turow, pp 529-530. Like law, like economics. Economics is grounded on the assumption that human beings behave in a rational manner. Well, humans often … Read more
Every few months, headlines and editorials lament a familiar phenomenon of large numbers of Memoranda of Understanding (MoUs) with various states not translating into actual investments. Take, for example, the editorial entitled Making MoUntains Out of Molehills in Economic Times dated 25 March 2026 (see footnotes 1 and 2). Their tone is often accusatory – suggesting … Read more
When I sell something to a buyer for 500 rupees and receive a 500 rupee note from the buyer, I don’t pause to analyze fiscal deficits, central bank balance sheets, or the long-term purchasing power of the rupee. I pocket the note and move on – confident that, when I buy something, my seller will … Read more
Slopaganda = Slop + Propaganda. While slop can jolly well originate from sloppy reporters working in the mainstream media, it refers to genAI’s output in the context of slopaganda. There’s a growing volume of MSM content warning the public about the rise of text, images and videos created by ChatGPT, Claude, and other generative artificial … Read more