Official Blog of GTM360 Marketing Solutions
According to a popular joke on X fka Twitter, the greatest fiction is written in Excel, not Word. This is a dig at Total Addressable Market projections given by startups in their fundraising pitch decks. And also by McKinsey, Gartner and other leading consulting and research analyst firms. I’ve started doing it. But I’ll need … Read more
During the dotcom boom, ERP customers wanted Internet-enabled Manufacturing Resource Planning. Now, MRP was a very resource-intensive workload and took several hours to run on an enterprise network. Not surprisingly, it’d rarely end when it was attempted over a 64 Kbps dialup modem in the late 1990s. However, we’d have lost the market if we … Read more
I concluded my blog post entitled ROI For Customer ≠ ROI For Investor with a promise to write a follow-on post on startup investments that are not made in cash. This is that follow on post. Noncash investments have been practice du jour in many industries for decades. During the dotcom era, it was customary for startups to pay for marketing, … Read more
Last week saw a severe meltdown of software company stocks on Wall Street. Salesforce: −47% Figma: −83% Hubspot: −71% ServiceNow: −53% Workday: −45% Click here for a more complete list. According to Wall Street Journal, the $300 billion drawdown in software stocks was caused by the threat posed by new AI vibe coding tools to … Read more
I bought a paid plan of a SAAS software, with the fixed monthly subscription fees payable with credit card. This is a canonical example of a recurring payment subject to RBI Emandate that came into effect on 1 October 2021. According to Reg Emandate: Every credit card and debit card based mandate for recurring payment … Read more
The mainstream media has already started writing the obituary of Zoho’s Arattai messaging app. Take, for example, Economic Times. In its oped entitled Why Arattai Isn’t A WhatsApp by Akshat Khandelwal, ET writes: Arattai will join the long list of ‘dead’ Indian apps such as Koo, Hike and Chingari that tried to punch above their … Read more
When some rando shills China’s R&D playbook for India on social media, it’s funny. But if a leading columnist does the same in the world’s second largest business daily (see footnote 1), it’s no laughing matter. When that happens, it must be rebutted. Consider it done. —– In his op-ed entitled Commercial, Not Tech-Savvy in … Read more
Outcome Based Pricing (OBP) is where my product helps you to achieve a certain outcome, I sell it to you for a price that’s proportional to the monetary value of the outcome, and you pay me after you achieve the outcome. Example: My ERP helps you to reduce your Accounts Receivables. You buy my ERP … Read more
(This post is a slightly edited version of my answer to the above Quora question.) Question: Has UPI Disrupted Credit Card? Short Answer: No. UPI has boosted credit card. Long Answer: According to the theory of Disruptive Innovation by Late Professor Clayton M. Christensen of Harvard Business School, many giant incumbents face The Innovator’s Dilemma and … Read more
I got my first credit card in 1988. I’ve been using credit card as my go-to method of payment since then. I also headed up the retail payments line of business at an old company. Safe to say that I’ve been tracking the credit card industry for close to four decades. I’m fascinated by the … Read more