Official Blog of GTM360 Marketing Solutions
In my first IT job, I sold servers, personal computers, printers, and other hardware equipment to the SMB market. My territory included the textile market in the Kalbadevi district of the then Bombay. One of my prospective customers was a yarn merchant. During our discussions about the features of my company’s PC, he let it … Read more
The law is erected on many fictions and perhaps the (biggest fiction of them) … all is that humans are rational. – Defence Attorney Sandy Stern, The Last Trial by Scott Turow, pp 529-530. Like law, like economics. Economics is grounded on the assumption that human beings behave in a rational manner. Well, humans often … Read more
Every few months, headlines and editorials lament a familiar phenomenon of large numbers of Memoranda of Understanding (MoUs) with various states not translating into actual investments. Take, for example, the editorial entitled Making MoUntains Out of Molehills in Economic Times dated 25 March 2026 (see footnotes 1 and 2). Their tone is often accusatory – suggesting … Read more
When I sell something to a buyer for 500 rupees and receive a 500 rupee note from the buyer, I don’t pause to analyze fiscal deficits, central bank balance sheets, or the long-term purchasing power of the rupee. I pocket the note and move on – confident that, when I buy something, my seller will … Read more
Slopaganda = Slop + Propaganda. While slop can jolly well originate from sloppy reporters working in the mainstream media, it refers to genAI’s output in the context of slopaganda. There’s a growing volume of MSM content warning the public about the rise of text, images and videos created by ChatGPT, Claude, and other generative artificial … Read more
According to a popular joke on X fka Twitter, the greatest fiction is written in Excel, not Word. This is a dig at projections of Total Addressable Market made by startups in their fundraising pitch decks. And also by McKinsey, Gartner and other leading consulting and research analyst firms in their research reports. I’ve started … Read more
During the dotcom boom, ERP customers wanted Internet-enabled Manufacturing Resource Planning. Now, MRP was a very resource-intensive workload and took several hours to run on an enterprise network. Not surprisingly, it’d rarely end when it was attempted over a 64 Kbps dialup modem in the late 1990s. However, we’d have lost the market if we … Read more
I concluded my blog post entitled ROI For Customer ≠ ROI For Investor with a promise to write a follow-on post on startup investments that are not made in cash. This is that follow on post. Noncash investments have been practice du jour in many industries for decades. During the dotcom era, it was customary for startups to pay for marketing, … Read more
Last week saw a severe meltdown of software company stocks on Wall Street. Salesforce: −47% Figma: −83% Hubspot: −71% ServiceNow: −53% Workday: −45% Click here for a more complete list. According to Wall Street Journal, the $300 billion drawdown in software stocks was caused by the threat posed by new AI vibe coding tools to … Read more
I bought a paid plan of a SAAS software, with the fixed monthly subscription fees payable with credit card. This is a canonical example of a recurring payment subject to RBI Emandate that came into effect on 1 October 2021. According to Reg Emandate: Every credit card and debit card based mandate for recurring payment … Read more