Official Blog of GTM360 Marketing Solutions
In his oped entitled Abey, Get a Strategic Enemy! in the Economic Times dated 2 October 2025, M Muneer proposes what I call the Strategic Enemy playbook to create revolutionary brands. Strategic Enemy Playbook Brands seeking improvement often disappear. Brand growth needs differentiation by enemy. The human mind recognizes opposition, not superiority. American brands Liquid … Read more
“When President Trump announced sweeping tariffs in April, economists predicted surging inflation and raised the odds of a recession. Those worries now seem overblown.” ~ How the U.S. Economy Has Defied Doomsday Predictions on Tariffs, Wall Street Journal. I’d predicted this in my previous blog posts on Trump Tariffs (see RELATED READING at the end). … Read more
In a recent article in the mainstream media, Mitesh Agarwal, director, customer engineering at Google Cloud, declared: Unlike other countries, India is a voice first market. I found his observation a bit strange. Because it’s exactly the opposite of my observations on multiple occasions: People make heavy use of voicemail in USA, Germany, and UK. … Read more
Ever since Donald Trump started talking about tariffs (1988) and first imposed tariffs (2018), the mainstream media has been parroting the pedantic economics theory that tariffs is a form of tax on US consumers. When Trump reiterated his intention last year to impose tariffs if he was elected the President of the United States, MSM … Read more
AI vendors report that they’re facing many challenges in selling AI to enterprises in USA and other markets. According to the Economic Times article entitled Scoring with AI not Enough to Crack US Enterprise Code, they’re learning that merely having an AI solution is not enough. Surprise surprise said no one! The cardinal principle in … Read more
When you touch a hot plate, you’ll reflexively withdraw your hand and douse it in a bucket of ice to escape the hot burn. However, if you dunk your hand in ice without having touched a hot plate, you can get a frostbite. Likewise, a guy who bought a stock based on tips from a … Read more
One of the hottest use cases of AI in Marketing is Personalization. The dictionary meaning of personalization is as follows: Personalization: The action of designing or producing something to meet someone’s individual requirements e.g. the goal of search personalization is to help the searcher save time. In the context of marketing, I’ll slightly rephrase this … Read more
According to the Context Matters Principle, when somebody asserts X in a certain context A, you might believe X but, when provided more context, you might change your mind. Based on the additional context B, you might doubt X, or stop believing X, or even start believing the opposite of X (aka ~X or X’). … Read more
In Output Versus Outcome Model, we described the difference between output-based model and outcome-based model. In this post, we’ll look at a few attributes of the outcome-based model. To recap: Output: I deliver ERP, you use it to reduce your DSO. Outcome: I deliver a reduction in your DSO by using ERP. where: “I” means vendor “You” … Read more
Economists claim that American consumers will bear the cost of Trump Tariffs. Dealmakers insist that overseas exporters and / or American importers will find ways to avoid passing on the burden of Trump Tariffs to American consumers. According to me, the question of who pays tariffs is extremely nuanced. As a career sales professional in … Read more