Official Blog of GTM360 Marketing Solutions
In her article entitled AI moved forward, marketing did not, Melissa Reeve, Co-Founder, Agile Marketing Alliance, makes a valid point: Marketers were early adopters of AI, but while it has evolved most teams are still stuck using it like a smarter autocomplete. According to Reeve, the key reason for marketing to miss the AI race is erosion … Read more
According to a popular joke on X fka Twitter, the greatest fiction is written in Excel, not Word. This is a dig at projections of Total Addressable Market made by startups in their fundraising pitch decks. And also by McKinsey, Gartner and other leading consulting and research analyst firms in their research reports. I’ve started … Read more
I recently asked ChatGPT to dive into my book collection, crunch the numbers, and give me insights into my reading behavior. This blog post is the result of that exercise. I’ve read over two thousand books. You’ll find some of them in my bookshelf. But many books I’ve read are missing from it since: I … Read more
A company that invests in ERP stands to gain from higher inventory turns, lower DSO, etc. Benefits of enterprise software are generally of the nature of increase in income and / or reduction in expense. To calculate the ROI of its investment, the company would add up the dollar value of the total benefits and … Read more
If there’s a flood in Chennai, they’ll call it Climate Change and whine that they’re not able to produce solar energy. If there’s a drought in Vancouver, they’ll call it Climate Change, and whine that they’re not able to produce hydro power. It will never occur to them to produce hydro power in Chennai or … Read more
We did not reach a conclusion on the outlook for SaaS Repatriation at the end of our previous blog post Will ChatGPT Kill SaaS?. But that doesn’t mean the fledgling trend won’t have any impact. (For the uninitiated, “SaaS Repatriation” is the new movement where companies shut down their SAAS and develop the required functionality … Read more
Innovation is not Invention. Invention is a new thing. Innovation is a new way of doing an existing thing that amplifies impact through broader reach. Let me cite a few examples to drive home this difference. 1. AirBnB During Oktoberfest, the city of Munich with a population of 1.2 million residents receives roughly seven million … Read more
Fintech Mafia Carousel Pumping is the circular shilling of one another’s financial products and services by a bunch of fintech founders with least regard for truth or consumer interest. I recently came across the following exhibit of Fintech Mafia Carousel Pumping on LinkedIn. Why do some of us trust Barclays or Bank of America more … Read more
On the one hand, there are 48 Payments Services Providers offering UPI payments in India. Which is a lot. On the other hand, many people say there are very few UPI players and claim that there’s a huge concentration risk in UPI. This FUD narrative has scaled new heights after RBI recently cracked down on … Read more
No, there’s no typo in the title. In the past, whenever I bought a fridge, washing machine or any other white good item from this leading electronics chain, I’d settle on the brand and model of the product with the store’s sales rep. Before I’d reach the checkout, I’d be accosted by a bunch of … Read more