Official Blog of GTM360 Marketing Solutions
Five years ago, in my blog post entitled InCREDible Rise Of CRED, I predicted that targeted ads would eventually be the business model of CRED. My prediction has aged well, with ad tech major Meta taking a 25% stake in the startup for $900 million in what’s widely regarded as the first step towards acquiring a majority … Read more
In SaaSpocalypse Now – Part 1, we saw five updates on the SaaSpocalypse narrative: SaaSpocalypse shaaspocalypse Discounts ahoy AI hits point SAAS hard AI does more than coding SaaS can do AI better than AI can do software In this second part, we will cover five more. 6. New twist in the SaaSpocalypse tale The … Read more
In a series of posts published on this blog well before the term SaaSpocalypse was coined, I predicted that AI will kill many SAAS companies (see the RELEVANT READING section at the end of this post). Here’s a quick recap of those posts: “SaaS Repatriation” is the replacement of SaaS applications with bespoke software built in-house … Read more
Slopaganda = Slop + Propaganda. While slop can jolly well originate from sloppy reporters working in the mainstream media, it refers to genAI’s output in the context of slopaganda. There’s a growing volume of MSM content warning the public about the rise of text, images and videos created by ChatGPT, Claude, and other generative artificial … Read more
Even though software products have been around for over 30 years, there’s one basic fact of the industry that’s still not widely understood: Software is licensed, not owned. The IP of software always belongs to the vendor. It is not transferred to the customer even after full payment is received. This is true as much … Read more
Last week saw a severe meltdown of software company stocks on Wall Street. Salesforce: −47% Figma: −83% Hubspot: −71% ServiceNow: −53% Workday: −45% Click here for a more complete list. According to Wall Street Journal, the $300 billion drawdown in software stocks was caused by the threat posed by new AI vibe coding tools to … Read more
I first heard about the mandate for QR code on drugs three years ago. According to this article in Economic Times dated 3 January 2022, National Pharmaceuticals Pricing Authority (NPPA) shortlisted Top 300 drugs for insertion of QR codes on their packages. These drugs included analgesics, pain relievers, anti-platelets, vitamin supplements, diabetes and contraceptives. The … Read more
(This post is a slightly edited version of my answer to the above Quora question.) Question: Has UPI Disrupted Credit Card? Short Answer: No. UPI has boosted credit card. Long Answer: According to the theory of Disruptive Innovation by Late Professor Clayton M. Christensen of Harvard Business School, many giant incumbents face The Innovator’s Dilemma and … Read more
I got my first credit card in 1988. I’ve been using credit card as my go-to method of payment since then. I also headed up the retail payments line of business at an old company. Safe to say that I’ve been tracking the credit card industry for close to four decades. I’m fascinated by the … Read more
I have been asked many times to explain the difference between AI Agent and RPA. That’s not strictly true. I’ve been asked only twice, most recently by an automated bot on X fka Twitter (see footnote 1). Since two is more than zero, here goes. Like cron, scripting, and RPA (Robot Process Automation), Agentic AI … Read more