Official Blog of GTM360 Marketing Solutions
Even though software products have been around for over 30 years, there’s one basic fact of the industry that’s still not widely understood: Software is licensed, not owned. The IP of software always belongs to the vendor. It is not transferred to the customer even after full payment is received. This is true as much … Read more
Last week saw a severe meltdown of software company stocks on Wall Street. Salesforce: −47% Figma: −83% Hubspot: −71% ServiceNow: −53% Workday: −45% Click here for a more complete list. According to Wall Street Journal, the $300 billion drawdown in software stocks was caused by the threat posed by new AI vibe coding tools to … Read more
I first heard about the mandate for QR code on drugs three years ago. According to this article in Economic Times dated 3 January 2022, National Pharmaceuticals Pricing Authority (NPPA) shortlisted Top 300 drugs for insertion of QR codes on their packages. These drugs included analgesics, pain relievers, anti-platelets, vitamin supplements, diabetes and contraceptives. The … Read more
(This post is a slightly edited version of my answer to the above Quora question.) Question: Has UPI Disrupted Credit Card? Short Answer: No. UPI has boosted credit card. Long Answer: According to the theory of Disruptive Innovation by Late Professor Clayton M. Christensen of Harvard Business School, many giant incumbents face The Innovator’s Dilemma and … Read more
I got my first credit card in 1988. I’ve been using credit card as my go-to method of payment since then. I also headed up the retail payments line of business at an old company. Safe to say that I’ve been tracking the credit card industry for close to four decades. I’m fascinated by the … Read more
I have been asked many times to explain the difference between AI Agent and RPA. That’s not strictly true. I’ve been asked only twice, most recently by an automated bot on X fka Twitter (see footnote 1). Since two is more than zero, here goes. Like cron, scripting, and RPA (Robot Process Automation), Agentic AI … Read more
People started complaining about the decline in quality of Google Search around a decade ago. Accordingly, many pundits predicted the demise of Google Search in the then near future. But, for reasons I speculated in my blog post entitled The End Of Google Search Is Not Nigh, it did not happen. Then came ChatGPT at … Read more
I’ve written many times about how ChatGPT has turned many things in my long pending wish lists to reality e.g. responsive design website, data miner, semantic search. Let me add Explainer Video to that list. I’ve been trying to make an explainer video for my company for a while. The best-in-class video production agencies in … Read more
One of the hottest use cases of AI in Marketing is Personalization. The dictionary meaning of personalization is as follows: Personalization: The action of designing or producing something to meet someone’s individual requirements e.g. the goal of search personalization is to help the searcher save time. In the context of marketing, I’ll slightly rephrase this … Read more
The US federal government recently announced plans to carry out social media vetting of visa applications of all foreign students desiring to pursue higher studies in USA. This has sparked outrage in the media all over the world, including India. In its article entitled Visiting students can’t hide social media accounts from Uncle Sam anymore, … Read more