Official Blog of GTM360 Marketing Solutions
According to the popular narrative, India can’t make breakthrough innovations because of brain drain, low investments in R&D, billionaires more interested in making ice cream, and so on. To those, let me add five more reasons. Overzealous regulation Scam syndrome Lack of talent Faux authenticity Extreme value-consciousness Let’s unpack each one of them. 1. Overzealous … Read more
Indian IT industry did many big ticket M&As in FYE 2026. Despite that, no Indian IT company made it to the latest FORTUNE GLOBAL 500 list. This runs counter to my prediction that M&A will propel the Indian IT industry to Fortune Global 500. Before we get into the Indian IT industry, here’s a quick … Read more
Five years ago, in my blog post entitled InCREDible Rise Of CRED, I predicted that targeted ads would eventually be the business model of CRED. My prediction has aged well, with ad tech major Meta taking a 25% stake in the startup for $900 million in what’s widely regarded as the first step towards acquiring a majority … Read more
Every few months, there’s an AI breakthrough from USA or China, which triggers another round of hand-wringing in India. The latest example is Kimi K3, a frontier LLM model released by Beijing-based company Moonshot AI last month. Kimi K3 is widely regarded as rivaling the performance of the best American models. As a Free Open … Read more
Vivek Ramaswamy, the Republican candidate for Governor of Ohio, posted a tweet on 26 December 2024 in which he blasted the American jock culture for creating a shortage of geek talent and blamed muddled American cultural priorities for creating the need to import STEM / engineering talent from India, and other countries, into USA. All … Read more
In SaaSpocalypse Now – Part 1, we saw five updates on the SaaSpocalypse narrative: SaaSpocalypse shaaspocalypse Discounts ahoy AI hits point SAAS hard AI does more than coding SaaS can do AI better than AI can do software In this second part, we will cover five more. 6. New twist in the SaaSpocalypse tale The … Read more
In a series of posts published on this blog well before the term SaaSpocalypse was coined, I predicted that AI will kill many SAAS companies (see the RELEVANT READING section at the end of this post). Here’s a quick recap of those posts: “SaaS Repatriation” is the replacement of SaaS applications with bespoke software built in-house … Read more
On a recent trip to Bangalore, I got a chance to use the city’s metro network. I did three trips on Namma Metro: Trip 1: MG Road to Peenya MG Road to Majestic: Purple Line Majestic to Peenya: Green Line with interchange at Majestic (aka Nadaprabhu Kempegowda Station). Trip 2: MG Road to Indiranagar MG … Read more
Aspirational Selling is selling to aspirational goals of the customer, with a proven track record of achieving those goals for other customers in the past, and every intention of achieving them for the said customer at present. – Aspirational Selling Is Not Overselling In our GTM work around Enterprise AI with nearly 100 prospects and … Read more
Anthropic and other Artificial Intelligence labs have recently started charging customers for token usage in addition to per-seat subscription. This is like Prime Video asking paid subscribers to pay separately for some movies and shows! This move has had a knock-on effects on Cloud Service Providers and SAAS vendors who consume tokens. Microsoft, ServiceNow, and … Read more