Official Blog of GTM360 Marketing Solutions
Vivek Ramaswamy, the Republican candidate for Governor of Ohio, posted a tweet on 26 December 2024 in which he blasted the American jock culture for creating a shortage of geek talent and blamed muddled American cultural priorities for creating the need to import STEM / engineering talent from India, and other countries, into USA. All … Read more
In SaaSpocalypse Now – Part 1, we saw five updates on the SaaSpocalypse narrative: SaaSpocalypse shaaspocalypse Discounts ahoy AI hits point SAAS hard AI does more than coding SaaS can do AI better than AI can do software In this second part, we will cover five more. 6. New twist in the SaaSpocalypse tale The … Read more
In a series of posts published on this blog well before the term SaaSpocalypse was coined, I predicted that AI will kill many SAAS companies (see the RELEVANT READING section at the end of this post). Here’s a quick recap of those posts: “SaaS Repatriation” is the replacement of SaaS applications with bespoke software built in-house … Read more
On a recent trip to Bangalore, I got a chance to use the city’s metro network. I did three trips on Namma Metro: Trip 1: MG Road to Peenya MG Road to Majestic: Purple Line Majestic to Peenya: Green Line with interchange at Majestic (aka Nadaprabhu Kempegowda Station). Trip 2: MG Road to Indiranagar MG … Read more
Aspirational Selling is selling to aspirational goals of the customer, with a proven track record of achieving those goals for other customers in the past, and every intention of achieving them for the said customer at present. – Aspirational Selling Is Not Overselling In our GTM work around Enterprise AI with nearly 100 prospects and … Read more
Anthropic and other Artificial Intelligence labs have recently started charging customers for token usage in addition to per-seat subscription. This is like Prime Video asking paid subscribers to pay separately for some movies and shows! This move has had a knock-on effects on Cloud Service Providers and SAAS vendors who consume tokens. Microsoft, ServiceNow, and … Read more
Dear Editor: Recap by ChatGPT: Victim of Stellar Success India’s rapid solar-power expansion has outpaced the supporting infrastructure needed to use it effectively. In states like Rajasthan, surplus solar electricity cannot be stored or transmitted to demand centres because of inadequate battery capacity and transmission lines. As a result, large amounts of renewable energy are … Read more
In her article entitled AI moved forward, marketing did not, Melissa Reeve, Co-Founder, Agile Marketing Alliance, makes a valid point: Marketers were early adopters of AI, but while it has evolved most teams are still stuck using it like a smarter autocomplete. According to Reeve, the key reason for marketing to miss the AI race is erosion … Read more
In my first IT job, I used to sell servers, personal computers, printers, and other hardware equipment to the SMB market. My territory included the textile market in the Kalbadevi district of the then Bombay. One of my prospective customers was a yarn merchant. In between our discussions about the features of my company’s PC, … Read more
The law is erected on many fictions and perhaps the (biggest fiction of them) … all is that humans are rational. – Defence Attorney Sandy Stern, The Last Trial by Scott Turow, pp 529-530. Like law, like economics. Economics is grounded on the assumption that human beings behave in a rational manner. Well, humans often … Read more