Official Blog of GTM360 Marketing Solutions
Ketharaman Swaminathan 
According to a popular joke on X fka Twitter, the greatest fiction is written in Excel, not Word. This is a dig at Total Addressable Market projections given by startups in their fundraising pitch decks. And also by McKinsey, Gartner and other leading consulting and research analyst firms. I’ve started doing it. But I’ll need … Read more
Even though software products have been around for over 30 years, there’s one basic fact of the industry that’s still not widely understood: Software is licensed, not owned. The IP of software always belongs to the vendor. It is not transferred to the customer even after full payment is received. This is true as much … Read more
According to the Business Insider article entitled Inside the AI boom that’s transforming how consultants work at McKinsey, BCG, and Deloitte, At McKinsey, consultants are using an in-house generative AI chatbot called Lilli. Users enter their requests into Lilli, which points users to appropriate experts within the firm. This reminded me of a very similar … Read more
From: Ketharaman Swaminathan To: editet@timesgroup.com Subject: Cap Two Two UPI Players; Clearly Say, No Free Digi Lunch This has reference to the opeds entitled Cap Two Two UPI Players by Bikash Narayan Mishra and Clearly Say, No Free Digi Lunch by Ateesh Tankha in today’s Economic Times. India’s UPI is a world-class innovation. However, beneath the shine lies a serious vulnerability in … Read more
During the dotcom boom, ERP customers wanted Internet-enabled Manufacturing Resource Planning. Now, MRP was a very resource-intensive workload and took several hours to run on an enterprise network. Not surprisingly, it’d rarely end when it was attempted over a 64 Kbps dialup modem in the late 1990s. However, we’d have lost the market if we … Read more
The editorial entitled “The Lost Art Of The Written Word” in a mainstream media daily laments about the incapability of the common man and woman (henceforth J6P for Joe Six Pack or Jane Six Pack) to write proper English. This is Exhibit A of lamp calling the kettle black considering that this newspaper makes tons … Read more
In myBAR Data Analysis By ChatGPT, we saw various insights from ChatGPT based on crunching the data in myBAR dataset (For those who haven’t read that post, myBAR dataset contains ratings and reviews given by me to 600-odd books I’ve read in the last 15-odd years). This analysis happened on data in a spreadsheet. Some … Read more
I concluded my blog post entitled ROI For Customer ≠ ROI For Investor with a promise to write a follow-on post on startup investments that are not made in cash. This is that follow on post. Noncash investments have been practice du jour in many industries for decades. During the dotcom era, it was customary for startups to pay for marketing, … Read more
I recently asked ChatGPT to dive into my book collection, crunch the numbers, and give me insights into my reading behavior. This blog post is the result of that exercise. I’ve read over two thousand books. You’ll find some of them in my bookshelf. But many books I’ve read are missing from it since: I … Read more
I recently went from Kalyani Nagar to Nashik Phata via Pune Metro. My route was: Kalyani Nagar to District Court (fka Civil Court) on Aqua Line towards Vanaz. District Court to Nashik Phata on Purple Line towards PCMC. Here are a few updates on the metro from this trip: 1. Crowds Both Aqua and Purple lines … Read more