Official Blog of GTM360 Marketing Solutions
Ketharaman Swaminathan 
From time to time, I’ve cited many success stories of Enterprise Agentic AI: Bajaj Finance: Agentic AI powers 10% of quarterly loan disbursements, worth Rs. 1,600 crore, by analyzing millions of calls and creating tailored offers that added Rs. 325 crore in volumes. DBS: Inhouse AI agent built on top of ChatGPT cuts down KYC … Read more
According to the op-ed entitled What To Rank And File Away in Economic Times dated 1 August 2026, Indian higher education institutes ramped up research in line with the high weightage given for R&D in QS ratings. Their efforts have borne fruit. In the latest QS World University Rankings 2027 published in June 2026, IIT … Read more
From: Ketharaman Swaminathan To: editet@timesofindia.com Subject: Time to Score Own Goals Dear Editor: This has reference to the op-ed entitled Time to Score Own Goals by Chandrika Soyantar in today’s Economic Times about GCCs and the nature of R&D work carried out at them. For the uninitiated, GCC stands for Global Capability Center. It’s a delivery unit … Read more
Compared to many other countries, India has taken a very nuanced approach towards fighting cybercrime. In my blog post entitled How Are Regulators Cracking Down on Cybercrime In Different Countries?, I’d applauded innovations like Cybercrime I4C Portal and regulatory playbook undergirded by deep collaboration between banks, payments operator and law enforcement. For the uninitiated, here’s … Read more
According to the popular narrative, India can’t make breakthrough innovations because of brain drain, low investments in R&D, billionaires more interested in making ice cream, and so on. To those, let me add five more reasons. Overzealous regulation Scam syndrome Lack of talent Faux authenticity Extreme value-consciousness Let’s unpack each one of them. 1. Overzealous … Read more
Indian IT industry did many big ticket M&As in FYE 2026. Despite that, no Indian IT company made it to the latest FORTUNE GLOBAL 500 list. This runs counter to my prediction that M&A will propel the Indian IT industry to Fortune Global 500. Before we get into the Indian IT industry, here’s a quick … Read more
Five years ago, in my blog post entitled InCREDible Rise Of CRED, I predicted that targeted ads would eventually be the business model of CRED. My prediction has aged well, with ad tech major Meta taking a 25% stake in the startup for $900 million in what’s widely regarded as the first step towards acquiring a majority … Read more
Every few months, there’s an AI breakthrough from USA or China, which triggers another round of hand-wringing in India. The latest example is Kimi K3, a frontier LLM model released by Beijing-based company Moonshot AI last month. Kimi K3 is widely regarded as rivaling the performance of the best American models. As a Free Open … Read more
Vivek Ramaswamy, the Republican candidate for Governor of Ohio, posted a tweet on 26 December 2024 in which he blasted the American jock culture for creating a shortage of geek talent and blamed muddled American cultural priorities for creating the need to import STEM / engineering talent from India, and other countries, into USA. All … Read more
In SaaSpocalypse Now – Part 1, we saw five updates on the SaaSpocalypse narrative: SaaSpocalypse shaaspocalypse Discounts ahoy AI hits point SAAS hard AI does more than coding SaaS can do AI better than AI can do software In this second part, we will cover five more. 6. New twist in the SaaSpocalypse tale The … Read more