Official Blog of GTM360 Marketing Solutions
Ketharaman Swaminathan 
In her article entitled AI moved forward, marketing did not, Melissa Reeve, Co-Founder, Agile Marketing Alliance, makes a valid point: Marketers were early adopters of AI, but while it has evolved most teams are still stuck using it like a smarter autocomplete. According to Reeve, the key reason for marketing to miss the AI race is erosion … Read more
In my first IT job, I used to sell servers, personal computers, printers, and other hardware equipment to the SMB market. My territory included the textile market in the Kalbadevi district of the then Bombay. One of my prospective customers was a yarn merchant. In between our discussions about the features of my company’s PC, … Read more
The law is erected on many fictions and perhaps the (biggest fiction of them) … all is that humans are rational. – Defence Attorney Sandy Stern, The Last Trial by Scott Turow, pp 529-530. Like law, like economics. Economics is grounded on the assumption that human beings behave in a rational manner. Well, humans often … Read more
Every few months, headlines and editorials lament a familiar phenomenon of large numbers of Memoranda of Understanding (MoUs) with various states not translating into actual investments. Take, for example, the editorial entitled Making MoUntains Out of Molehills in Economic Times dated 25 March 2026 (see footnotes 1 and 2). Their tone is often accusatory – suggesting … Read more
When I sell something to a buyer for 500 rupees and receive a 500 rupee note from the buyer, I don’t pause to analyze fiscal deficits, central bank balance sheets, or the long-term purchasing power of the rupee. I pocket the note and move on – confident that, when I buy something, my seller will … Read more
Slopaganda = Slop + Propaganda. While slop can jolly well originate from sloppy reporters working in the mainstream media, it refers to genAI’s output in the context of slopaganda. There’s a growing volume of MSM content warning the public about the rise of text, images and videos created by ChatGPT, Claude, and other generative artificial … Read more
In Technology Matters – Just Not At The Top Of Funnel, I argued that technology matters at the MOFU and BOFU stages of the sales funnel (though not at the TOFU stage). In this post, I up the ante of this argument and posit that disruptions in B2B technology are caused by paradigm shifts in technology – and … Read more
According to a popular joke on X fka Twitter, the greatest fiction is written in Excel, not Word. This is a dig at projections of Total Addressable Market made by startups in their fundraising pitch decks. And also by McKinsey, Gartner and other leading consulting and research analyst firms in their research reports. I’ve started … Read more
Even though software products have been around for over 30 years, there’s one basic fact of the industry that’s still not widely understood: Software is licensed, not owned. The IP of software always belongs to the vendor. It is not transferred to the customer even after full payment is received. This is true as much … Read more
According to the Business Insider article entitled Inside the AI boom that’s transforming how consultants work at McKinsey, BCG, and Deloitte, At McKinsey, consultants are using an in-house generative AI chatbot called Lilli. Users enter their requests into Lilli, which points users to appropriate experts within the firm. This reminded me of a very similar … Read more