Official Blog of GTM360 Marketing Solutions
Ketharaman Swaminathan 
From: Ketharaman Swaminathan To: editet@timesgroup.com Subject: Cap Two Two UPI Players; Clearly Say, No Free Digi Lunch This has reference to the opeds entitled Cap Two Two UPI Players by Bikash Narayan Mishra and Clearly Say, No Free Digi Lunch by Ateesh Tankha in today’s Economic Times. India’s UPI is a world-class innovation. However, beneath the shine lies a serious vulnerability in … Read more
During the dotcom boom, ERP customers wanted Internet-enabled Manufacturing Resource Planning. Now, MRP was a very resource-intensive workload and took several hours to run on an enterprise network. Not surprisingly, it’d rarely end when it was attempted over a 64 Kbps dialup modem in the late 1990s. However, we’d have lost the market if we … Read more
The editorial entitled “The Lost Art Of The Written Word” in a mainstream media daily laments about the incapability of the common man and woman (henceforth J6P for Joe Six Pack or Jane Six Pack) to write proper English. This is Exhibit A of lamp calling the kettle black considering that this newspaper makes tons … Read more
In myBAR Data Analysis By ChatGPT, we saw various insights from ChatGPT based on crunching the data in myBAR dataset (For those who haven’t read that post, myBAR dataset contains ratings and reviews given by me to 600-odd books I’ve read in the last 15-odd years). This analysis happened on data in a spreadsheet. Some … Read more
I concluded my blog post entitled ROI For Customer ≠ ROI For Investor with a promise to write a follow-on post on startup investments that are not made in cash. This is that follow on post. Noncash investments have been practice du jour in many industries for decades. During the dotcom era, it was customary for startups to pay for marketing, … Read more
I recently asked ChatGPT to dive into my book collection, crunch the numbers, and give me insights into my reading behavior. This blog post is the result of that exercise. I’ve read over two thousand books. You’ll find some of them in my bookshelf. But many books I’ve read are missing from it since: I … Read more
I recently went from Kalyani Nagar to Nashik Phata via Pune Metro. My route was: Kalyani Nagar to District Court (fka Civil Court) on Aqua Line towards Vanaz. District Court to Nashik Phata on Purple Line towards PCMC. Here are a few updates on the metro from this trip: 1. Crowds Both Aqua and Purple lines … Read more
Last week saw a severe meltdown of software company stocks on Wall Street. Salesforce: −47% Figma: −83% Hubspot: −71% ServiceNow: −53% Workday: −45% Click here for a more complete list. According to Wall Street Journal, the $300 billion drawdown in software stocks was caused by the threat posed by new AI vibe coding tools to … Read more
I first heard about the mandate for QR code on drugs three years ago. According to this article in Economic Times dated 3 January 2022, National Pharmaceuticals Pricing Authority (NPPA) shortlisted Top 300 drugs for insertion of QR codes on their packages. These drugs included analgesics, pain relievers, anti-platelets, vitamin supplements, diabetes and contraceptives. The … Read more
Rufus is Amazon’s Generative AI chatbot. Whenever you have a question about a product you’re browing on the Amazon website or app, you can click the Rufus button and ask away. You can converse with Rufus in normal language (Natural Language) just as you’d with ChatGPT. Around six months ago, I was in the market … Read more