Official Blog of GTM360 Marketing Solutions
Outcome Based Pricing (OBP) is where my product helps you to achieve a certain outcome, I sell it to you for a price that’s proportional to the monetary value of the outcome, and you pay me after you achieve the outcome. Example: My ERP helps you to reduce your Accounts Receivables. You buy my ERP … Read more
(This post is a slightly edited version of my answer to the above Quora question.) Question: Has UPI Disrupted Credit Card? Short Answer: No. UPI has boosted credit card. Long Answer: According to the theory of Disruptive Innovation by Late Professor Clayton M. Christensen of Harvard Business School, many giant incumbents face The Innovator’s Dilemma and … Read more
I got my first credit card in 1988. I’ve been using credit card as my go-to method of payment since then. I also headed up the retail payments line of business at an old company. Safe to say that I’ve been tracking the credit card industry for close to four decades. I’m fascinated by the … Read more
In his oped entitled Abey, Get a Strategic Enemy! in the Economic Times dated 2 October 2025, M Muneer proposes what I call the Strategic Enemy playbook to create revolutionary brands. Strategic Enemy Playbook Brands seeking improvement often disappear. Brand growth needs differentiation by enemy. The human mind recognizes opposition, not superiority. American brands Liquid … Read more
“When President Trump announced sweeping tariffs in April, economists predicted surging inflation and raised the odds of a recession. Those worries now seem overblown.” ~ How the U.S. Economy Has Defied Doomsday Predictions on Tariffs, Wall Street Journal. I’d predicted this in my previous blog posts on Trump Tariffs (see RELATED READING at the end). … Read more
In a recent article in the mainstream media, Mitesh Agarwal, director, customer engineering at Google Cloud, declared: Unlike other countries, India is a voice first market. I found his observation a bit strange. Because it’s exactly the opposite of my observations on multiple occasions: People make heavy use of voicemail in USA, Germany, and UK. … Read more
Ever since Donald Trump started talking about tariffs (1988) and first imposed tariffs (2018), the mainstream media has been parroting the pedantic economics theory that tariffs is a form of tax on US consumers. When Trump reiterated his intention last year to impose tariffs if he was elected the President of the United States, MSM … Read more
AI vendors report that they’re facing many challenges in selling AI to enterprises in USA and other markets. According to the Economic Times article entitled Scoring with AI not Enough to Crack US Enterprise Code, they’re learning that merely having an AI solution is not enough. Surprise surprise said no one! The cardinal principle in … Read more
When you touch a hot plate, you’ll reflexively withdraw your hand and douse it in a bucket of ice to escape the hot burn. However, if you dunk your hand in ice without having touched a hot plate, you can get a frostbite. Likewise, a guy who bought a stock based on tips from a … Read more
One of the hottest use cases of AI in Marketing is Personalization. The dictionary meaning of personalization is as follows: Personalization: The action of designing or producing something to meet someone’s individual requirements e.g. the goal of search personalization is to help the searcher save time. In the context of marketing, I’ll slightly rephrase this … Read more