Search Results for: blockchain

Three Ways To Boost The Appeal Of Targeted Offers

by

Targeted offers have become famous. That’s not to say they’ve become popular – brand managers report low conversion rates of offers made to offers redeemed. There are many reasons for this problem such as the ones I covered in Walking The Tightrope Between Driving Repeat Purchase And Rewarding Loyalty and How To Fulfill Targeted Offers To … Read more

The End Of Google Search Is Not Nigh

by

I go directly to the websites of my favorite brands whenever I shop online e.g. Amazon for products, Cleartrip for flight tickets and hotels, Housing for real estate, Play Store for mobile apps, Product Hunt for software and websites, StockImages for images, and so on. I can’t remember the last time I went to Google to … Read more

If You Think VCs Create Bubbles, Meet ICOs

by

In When A Business Is VC Funded, VC Is The Business, we saw how VCs are driven by traditional business metrics like profitability and ROI although their portfolio companies are not. Contrary to common wisdom, the VC industry has a stellar track record on these conventional KPIs. First, let’s take profitability. It’s no secret that many … Read more