Official Blog of GTM360 Marketing Solutions
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I concluded in Why Banks Will Never Catch Up With Fintechs On UX that Banks will arguably not be able to catch up with Fintechs in terms of the User Experience of their websites and apps. (Definition of Bank and Fintech, and the difference between the two, are explained in my glossary here.) That post was … Read more
When we published Increasing Sales-Marketing Alignment: Big Bang Doesn’t Work six years ago, there were 4.3 million search results for the keyword “Sales Marketing Alignment”. Today there are 58.3 million. Safe to say that there has been an explosion in online chatter on the topic – it works out to 54% CAGR for the mathematically … Read more
We regularly come across founders of software companies who have achieved a certain degree of success in India and now wish to take their product global. This is a perfectly sensible strategy because overseas markets are extremely lucrative. But many of these “export initiatives” flounder. Because what works here does not work there. UPI is … Read more
Courier services stopped operating during the pandemic-caused lockdown. I have not received the FORTUNE GLOBAL 500 issue. This is the first time I don’t have this issue in my hands since I started tracking this list almost 25 years ago. This post is written based on my review of the magazine’s website. Please excuse its … Read more
Companies have been using Referral Programs for a long time to offer incentives to existing employees to source new employees. Referral offers the following benefits: It’s cost effective. Companies pay a fixed fee to their employees for referrals, which tends to be a fraction of the compensation-linked variable fee they pay to external recruitment agencies. … Read more
In Want v. Like: Decoding The Eternal Disconnect In Consumer Behavior, we saw a couple of examples of the eternal disconnect between what consumers say they want and what they actually like. We also speculated on the root cause of this conflict. In this follow on post, we’ll examine the implications of the want-versus-like disconnect … Read more
Consumers tell you in surveys and focus group studies what features they want in your product. You build a product with those features. Consumers don’t like them. Your product bombs. In consumer behavior, there’s often a disconnect between what consumers say they want and what they actually like. In Why Do People Obsess Over Security … Read more
Here are a few random business musings from the lockdown. #1. DEMAND SUPPLY Cooks, maid servants, drivers can’t come to work. We’re doing all the cooking, cleaning, driving by ourselves. We have the skills. We’re finding the time. But many of us are paying full salaries to all of these workers. On the other hand, … Read more
A turn-by-turn navigation system is a combination of hardware and software that provides an automobile driver with one or more motorable routes between Point A and Point B on the surface of the earth. Sold as a dedicated satnav system or as an integral part of a smartphone, it comprises the following building blocks: GPS. … Read more
This is a slightly edited version of my answer to the following question on Quora: I had a similar experience recently. I scanned the Merchant’s QR code at a restaurant with my PayTM app. PayTM asked me to link my bank account to complete the payment via UPI. I refused to do so because I wanted … Read more