Official Blog of GTM360 Marketing Solutions
A few years ago, I had guided my retainer customers in the digital payments space on how to address imminent threats from identity theft and cyberfraud. More in In #CashlessIndia – Why Putting Cart Before Horse Will Work. Cue to the present day. The media is full of reports on frauds in UPI payments. As … Read more
Every time a shiny new fintech product or service enters the market, finsurgents immediately predict the death of traditional banks. But traditional banks always go laughing all the way to the – ahem – bank. We saw this when mobile wallets were the rage 8-10 years ago. Finsurgents predicted that they’d kill credit cards. Didn’t … Read more
Since companies comprise individuals, many people believe that companies and individuals will behave in an identical manner under the same situation. I disagree. There’s a big disconnect in the behavior of individuals versus companies. I can think of at least three reasons for this disconnect: Fiduciary responsibility Market cap Emotion #1. FIDUCIARY RESPONSIBILITY Let me … Read more
The Netflix show Social Dilemma has rekindled the eternal controversy over privacy, tracking, and manipulation by digital companies. As consumers, many of us outrage at brands for using our private information to target us with personalized communications, ads and targeted offers. In this post, I’m going to go out on a limb and argue that … Read more
In Don’t Go Global Without Cracking The Value Proposition For Foreign Markets, I’d unpacked the dangers of taking your product global before cracking its value proposition for foreign markets. I’d taken the example of UPI in that post. Now, I’ll take RuPay, another product from UPI-owner NPCI. For the uninitiated, RuPay is a homegrown payment card … Read more
I concluded in Why Banks Will Never Catch Up With Fintechs On UX that Banks will arguably not be able to catch up with Fintechs in terms of the User Experience of their websites and apps. (Definition of Bank and Fintech, and the difference between the two, are explained in my glossary here.) That post was … Read more
We regularly come across founders of software companies who have achieved a certain degree of success in India and now wish to take their product global. This is a perfectly sensible strategy because overseas markets are extremely lucrative. But many of these “export initiatives” flounder. Because what works here does not work there. UPI is … Read more
In Want v. Like: Decoding The Eternal Disconnect In Consumer Behavior, we saw a couple of examples of the eternal disconnect between what consumers say they want and what they actually like. We also speculated on the root cause of this conflict. In this follow on post, we’ll examine the implications of the want-versus-like disconnect … Read more
Consumers tell you in surveys and focus group studies what features they want in your product. You build a product with those features. Consumers don’t like them. Your product bombs. In consumer behavior, there’s often a disconnect between what consumers say they want and what they actually like. In Why Do People Obsess Over Security … Read more
This is a slightly edited version of my answer to the following question on Quora: I had a similar experience recently. I scanned the Merchant’s QR code at a restaurant with my PayTM app. PayTM asked me to link my bank account to complete the payment via UPI. I refused to do so because I wanted … Read more