Official Blog of GTM360 Marketing Solutions
Back in the day, we learned in statistics that you need a sample size of at least 2% of the size of population to make statistically significant inferences about the population. In common speak, the expression “statistically significant” means “valid”. Nevertheless, if you’re like me, you regularly come across surveys conducted on sample size of … Read more
We’re happy to share with you that Gartner has accepted our recent article about Hootsuite for publication on its prestigious peerinsights review portal. As many of you would be aware, Hootsuite lets you view all your social network feeds on a single dashboard and cross-post updates to different social networks from a single screen. Hootsuite currently … Read more
In Four Out Of Five Brands Get PUSH Notification Wrong, I shared my experience with PUSH notifications from four leading brands. I found it impossible or very cumbersome to redeem the targeted offers made by them. At the end of the post, I promised to share the rare example of a brand that gets PUSH notifications right. To … Read more
Customer Engagement Management is a technology platform that helps brands manage their end-to-end engagement with their customers in order to foster loyalty, drive repeat sales, increase ticket size, cross-sell and upsell new products, and generate customer advocacy. Customer engagement spans the following stages: Customer Engagement Management Stages Stage 1: Identify customers and enroll them into … Read more
My personal experience with EMV payment cards goes back over 15 years. Credit cards and debit cards were both EMV-compliant in Germany when I was there in the early 2000s. They had a chip and required the entry of PIN on the POS terminal to complete a payment. Ditto in UK when I was there … Read more
Since I wrote Flight Delay Insurance – Why Blockchain?, I’ve come across several updates that have reinforced my skeptical views around the claim of decentralization and raised new doubts about the touted advantage of resilience. UPDATE #1: SINGLE POINT OF FAILURE Let me take the following remark in my original post: Data is distributed across multiple … Read more
There are many business relationships where trust is one-sided. Let me give a few examples of such relationships in which the contract between two parties A and B is such that A needs to trust B but B does not need not trust A. #1. METERING Mobile phone subscriber consumes data. The consumption is measured … Read more
This is a slightly edited version of my answer to the following question on Quora: “We’ll disrupt uncouth taxi unions.” “We’ll kill greedy banks.” “We’ll upend shady realtors.” Startups with noble mission statements like these get billions of dollars of VC funding and enjoy unicorn – or even decacorn – valuations. As a result, the average … Read more
Like me, you may have come across people who appear obsessed with security but happily book cabs, send messages, order food, and even make payments without entering a single password / PIN on their smartphones. This is not as contradictory as it seems if you look at the end-to-end customer journey. For the uninitiated, Customer Journey can … Read more
Fans of Lewis Carroll will immediately spot the striking resemblance between the title of this post and the refrain from The Mock Turtle’s Song in Alice in Wonderland. A newly opened electronic brokerage gave free eTrading accounts to all employees of the company in which I was working in circa 2000. I signed up for one immediately. … Read more