Official Blog of GTM360 Marketing Solutions
I’ve been in software for over two decades but that came after nearly 10 years of selling a wide range of computers from PCs and laptops through to minicomputers and mainframes. I know software is eating the world, and all that, but hardware still holds a certain charm for me (as does pizza!). Software is … Read more
Sometimes you can use Google to find information stored in a certain website or app that you can’t by using the website or app itself. I call these hacks “Google Backdoors”. Here are five Google Backdoors I use regularly. #1. BUSINESS FINDER A new restaurant opened in my neighborhood. Its owner said they delivered via … Read more
In Poor Communications: The Seventh Deadly CX Killer, I described the painful experience of activating the new credit cards I recently received from my bank. To recap, I didn’t get a paper PIN mailer as was customary during the previous renewals, and the instructions given by the bank on how to activate the new cards on … Read more
When Payments Banks were launched in 2014-15, they were greeted with a lot of fanfare. They were expected to bring hundreds of millions of unbanked Indians into the folds of organized financial services because their digital-only footprint would make it cost-effective from them to go to the rural hinterlands where traditional banks with branches have not … Read more
Back in the day, we learned in statistics that you need a sample size of at least 2% of the size of population to make statistically significant inferences about the population. In common speak, the expression “statistically significant” means “valid”. Nevertheless, if you’re like me, you regularly come across surveys conducted on sample size of … Read more
We’re happy to share with you that Gartner has accepted our recent article about Hootsuite for publication on its prestigious peerinsights review portal. As many of you would be aware, Hootsuite lets you view all your social network feeds on a single dashboard and cross-post updates to different social networks from a single screen. Hootsuite currently … Read more
In Four Out Of Five Brands Get PUSH Notification Wrong, I shared my experience with PUSH notifications from four leading brands. I found it impossible or very cumbersome to redeem the targeted offers made by them. At the end of the post, I promised to share the rare example of a brand that gets PUSH notifications right. To … Read more
Customer Engagement Management is a technology platform that helps brands manage their end-to-end engagement with their customers in order to foster loyalty, drive repeat sales, increase ticket size, cross-sell and upsell new products, and generate customer advocacy. Customer engagement spans the following stages: Customer Engagement Management Stages Stage 1: Identify customers and enroll them into … Read more
My personal experience with EMV payment cards goes back over 15 years. Credit cards and debit cards were both EMV-compliant in Germany when I was there in the early 2000s. They had a chip and required the entry of PIN on the POS terminal to complete a payment. Ditto in UK when I was there … Read more
Since I wrote Flight Delay Insurance – Why Blockchain?, I’ve come across several updates that have reinforced my skeptical views around the claim of decentralization and raised new doubts about the touted advantage of resilience. UPDATE #1: SINGLE POINT OF FAILURE Let me take the following remark in my original post: Data is distributed across multiple … Read more