Official Blog of GTM360 Marketing Solutions
Open Network for Digital Commerce seeks to increase the penetration of digital commerce in India by enabling companies to plug into its open and interoperable ecommerce protocol and thereby complete their ecommerce solutions. Setting up an e-commerce platform requires putting together diverse elements and working towards making each element a success. ONDC, on the other … Read more
Limitation in field length of payment messages causes endless number of problems in electronic payments. Let me give a few examples: I was unable to fit the payee name MCS MERIDIAN CLIENT ACCOUNT HOUSE RENT 98 MERIDIAN PLACE JUN 2008 in the payee field of my bank’s payment screen. My bank told me to change … Read more
(This is a commentary on how shortselling works and not a guide to carry out shortselling.) I recently posted the following update on social media: @s_ketharaman: Startup Idea: Hindenburg Research of India. Conduct research in India. Launch hit jobs on foreign companies. 10% of large publicly traded firms in USA allegedly commit securities fraud, so … Read more
According to RBI Emandate: Every credit card and debit card based mandate for recurring payment and auto debit (“Standing Instruction”) will need to be re-initiated by the merchant in accordance with the new rules (henceforth “RegEM”), and processed by the issuer bank differently from before. RegEM, which came into effect from 1 October 2021, stipulated … Read more
(This post is a slightly edited version of my answer to the above Quora question.) Legalese is the least of your problems when it comes to sales incentive policy. The crux of the issue is to crack the incentive structure. From personal experience, that’s a non trivial problem. Sales incentive policies always begin with good … Read more
AWS Snowmobile is an 18-wheel truck that physically transports Exabyte-scale data from customers’ premises to AWS Regions in a 45 feet container. For the uninitiated: 1 Exabyte = 1000 Petabyte = 1,000,000 Terabytes = 1,000,000,000 Gigabytes. AWS Regions are separate geographic areas that Amazon uses to house its AWS infrastructure. These are distributed around the … Read more
This post is a slightly edited version of my answer to the following Quora question: In coming up with plans with 28 days’ validity, I’m guessing TELCOs have been inspired by one of the 29 Psychological Tricks To Make You Buy More that leverage inherent biases exhibited by consumers. According to this Visual Capitalist article, … Read more
In Global Pricing Tracks PPP, Not PCI, we took the examples of three mainstream products and showed that multicountry prices track Purchasing Power Parity (PPP), not Per Capita Income (PCI). I’d previously used the following line diagram to illustrate this point visually: As you can see, in this chart, PPP and PCI are depicted as … Read more
A Porsche costs $120,000 in USA, which is twice the nation’s Per Capita Income of $60,000. For $3,400, which is 2X of India’s Per Capita Income of $1,700, you won’t even get a Maruti 800. The same model of Porsche would cost ₹1.25 crores ($156K) in India, which is 92X the Per Capita Income of … Read more
Between Eight WYSINWYG Terms In Finance – Part 1 and Eight WYSINWYG Terms In Finance – Part 2, we covered eight terms in finance that should not be taken literally i.e. they’re WYSINWYG (“What You See Is Not What You Get” – to be pronounced “wisinwig”). To recap, they were: Nonprofit Company Winner Takes All … Read more