Official Blog of GTM360 Marketing Solutions
When the authorities say cash leads to tax evasion, counterfeiting, etc., the common man (“Joe”) thinks it’s because cash is anonymous. When they goad him to ditch cash and move to digital payments, Joe assumes that digital payment will eliminate fraud because it’s not anonymous. Then, one day, Joe uses a digital payment like UPI … Read more
If you sell to a business, you’re B2B. If you sell to a consumer, you’re B2C. That much is clear. According to the popular narrative, if you sell to a business, which sells to a consumer, you’re B2B2C. That’s not correct. The true B2B2C is when Your company sells a product / service to a … Read more
Open Banking is a flop, it’s too costly, clunky, and businesses struggle to make money from it. – Anne Boden, CEO of Starling Bank, to Treasury Committee (Source). With a regulatory mandate and after five years of incessant media buzz, EU Open Banking recently crossed 5 million users. See Open banking passes five million user … Read more
In Credit Card Best Practices – Part 1, I argued that whether credit card is boon or bane is shaped by whether you use it or let yourself get used by it. I then outlined five best practices for using credit card in a way that it serves the cardholder’s interest. In this second part, … Read more
On the one hand, there are people who think credit card is one of the greatest inventions of mankind. On the other hand, there are people who think credit card is a weapon of mass financial destruction. Maximalists put as many of their spends on credit card as possible. Haters shun credit card like the … Read more
At the conclusion of my post entitled How RBI Emandate Can Become Consumer Savior, I had outlined two alternative operating models for the new RBI Emandate. For the uninitiated, Emandate, a new regulation that came into effect in India from 1 October 2021, changes how banks process recurring payments and auto debits (“Standing Instructions”) set … Read more
Here’s our latest success story: Leading Universal Bank Cuts Compliance Cost CRO Multiplies Conversion Of Website Visitors To Aadhaar Seeders To comply with the government’s “Aadhaar Seeding” regulation, this leading universal bank in India needed to seed bank accounts with customers’ Aadhaar details. In this pursuit, the bank executed an omnichannel campaign targeted at its … Read more
We rarely visit banks nowadays but, on the one odd occassion that we do pop into a local branch to deposit a cheque or collect an FD receipt or whatever, many of us get waylaid by bank staff trying to sell credit card, personal loan, mutual fund, stock trading / DEMAT account, and other financial … Read more
Phishing attacks typically stoke greed or fear, just as many genuine business pursuits do. Not surprisingly, they enjoy a fairly high success rate. At 3%, it comes close to the conversion rate of leading ecommerce websites like Amazon and Flipkart. Surprised to learn that phishing emails have a success rate of ~3%. That's as high … Read more
Bait and Switch and Phishing are both deceptive. But, beyond that basic characteristic, they’re not the same. In Bait and Switch, the deception is in the offer. In Phishing, the deception is in the offeror. Let’s get on with it. Bait and Switch Bait and Switch is a type of Dark Pattern in which “you … Read more