Official Blog of GTM360 Marketing Solutions
Amidst the din of free versus paid vaccine and blackmarketing of essential drugs like Remdesivir, I thought it’s a good time for me to repost my letter to the editor of Times of India on the topic of price control. From: Ketharaman Swaminathan [s.ketharaman@gtm360.com] Sent: Sunday, 27 September 2020 7:33 PM To: ‘sunday.times@timesgroup.com’ Subject: Sunday … Read more
Here’s our latest success story: Corporate Gift Supplier Pivots To Technology Company Digital Transformation Accelerates Sales Cycle And Boosts Ticket Size The customer began its journey as the supplier of corporate gifts to midsize and large companies, who used them to reward their wholesalers, distributors, dealers, retailers, and agents aka “trade” for achieving their quota … Read more
We saw many best practices to escape Subscription Trap in Six Hacks To Escape Subscription Trap. At the end of the post, we noted that none of them is guaranteed to work in 100% of the cases. Well, then, what is? Some people have told me that you can contact your bank to reverse unwanted subscription … Read more
Every month, when I pay my credit card bills, I sigh to myself “if only there was a way to pay this bill with another credit card and earn rewards…”. Others are more vocal with their wish. See Why can’t I pay my credit card bill with another credit card?. As a credit cardholder, I … Read more
The common man hears about Google Pay, PhonePe and PayTM while making UPI payments – rather than State Bank of India, HDFC Bank or ICICI Bank. Ergo there’s a widespread belief that banks have lost the UPI plot. Take this tweet for example: The statement on NEFT with stanchart applies to the HDFC as well. … Read more
In What Is Subscription Trap?, we saw several Dark Patterns used by brands and service providers (“Merchants”) to make it difficult for us to cancel subscriptions like Social network e.g. LinkedIn Premium Digital media e.g. Wall Street Journal Streaming video service / OTT e.g. Netflix Hosting service e.g. Hostgator SAAS software e.g. Salesforce In this … Read more
We saw a spate of B2C marketers trying to get into B2B six to eight years ago. At the time, I’d shared my thoughts on how to harness emotions in B2B sales in my blog post titled Role Of Emotion In B2B Sales. Maybe it’s the aftermath of the coronavirus pandemic or whatever but we’re … Read more
All of us are familiar with the following subscriptions: Social network e.g. LinkedIn Premium Digital media e.g. Wall Street Journal Streaming video / OTT e.g. Netflix Hosting service e.g. Hostgator SAAS software e.g. Salesforce A subscription is for a given plan at a fixed monthly fee. When you sign up for it, you typically submit … Read more
If you glance through LinkedIn, you’ll find a lot of people who claim to be big shots at the Amazons, Googles and Microsofts of the world when they’re not. Neither LinkedIn nor the companies named in these fake profiles seem to give a damn about these impersonators. Even I’m guilty of the nonchalant behavior: There … Read more
Deal attribution is a chronic problem in almost all industries. Its direct fallout is the never-ending fights over credit sharing for deals between sales and marketing in B2B industries. Let me illustrate the attribution problem with the following example: You read an advertisement for a product in the newspaper at home. You forget about the … Read more