Official Blog of GTM360 Marketing Solutions
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It might seem ironical that the IT industry, the torchbearer of digital transformation, uses reseller networks in today’s digital world instead of selling to its customers directly. As we saw in Are Resellers Required In Today’s Digital Age?, the basic tension in the direct-versus-reseller debate can be expressed as follows: Why can’t customers be allowed … Read more
Google Play Store provides the following services to Android app developers: Listing Discovery Distribution Commerce platform Training Google does not charge any fixed fees for these services. Like most companies in their early days, app developers are short of funds when they start out. While they have aspirations to build for the world, do marketing, … Read more
When it comes to per article sales, everybody points to ready demand, takes supply for granted, and focuses on the fulfilment, mainly micropayments. This has been going on for years during which many micropayments have come and gone, demand has skyrocketed as more and more media outlets have put their content behind paywalls, but per … Read more
You read about a product on Twitter or Product Hunt. You click through and visit the product’s website. You watch a 2-minute explainer video. You like what you see. You sign up for it. See something – like something – want something – buy something. That’s how people shop. – Martech When I started out … Read more
Wet Ink Signature is the conventional way of issuing consent by signing on paper with a pen. Digital Signature is the modern way of consenting digitally with a DSC (digital signature certificate). In the context of this blog post, I’m defining digital signature broadly so as to include agreement issued via password, PIN, OTP, and … Read more
Open Network for Digital Commerce seeks to increase the penetration of digital commerce in India by enabling companies to plug into its open and interoperable ecommerce protocol and thereby complete their ecommerce solutions. Setting up an e-commerce platform requires putting together diverse elements and working towards making each element a success. ONDC, on the other … Read more
According to the old adage, “If it’s too good to be true, it’s a scam”. In times of rampant fraud, like we’re seeing in the crypto world now, many people are repeating this warning. Take the OP of this LinkedIn Post for example. I’m sure they’re all well-meaning. I’m also sure that their warning is … Read more
I first heard the meme “Banks privatize profits and socialize losses” soon after some banks were bailed out during the Great Financial Crisis of 2007-8 in USA. The narrative was, when banks do well, they distribute their profits to their employees and shareholders whereas when they do badly, they palm off their losses to taxpayers … Read more
This blog post features ten more contradictions / ironies / disconnects aka #GoFigure. 1. There are tons of free credit cards with rewards, deferred payment, fraud protection, etc. Debit card offers none of these benefits but every one of them has fees attached to it. Still there are 10X more debit cards than credit cards … Read more
Banks have created the impression that they love credit cardholders who pay only the minimum balance every month and revolve their outstandings so that they can earn juicy interest off of them. This has led the Average Joe / Jane credit cardholder to think that banks make money only on interest, and believe that they … Read more