Official Blog of GTM360 Marketing Solutions
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According to the popular narrative, new age companies leverage data in virtually every facet of their business (as against traditional companies that run on intuition). To a large extent, this belief is right. Many digital natives owe their spectacular rise in the last decade or two to their prowess with data and analytics. A big … Read more
After reading this half page article on Dunzo in ET PRIME, a customer, Anshuman Shrivastava, Director Toptier Energy Services and ex-Banker, commented that PR is free, unlike advertising. Not true. Even if it appears that way at first blush. You pay for both PR and Advertising, just to different people. In Advertising, you pay an ad agency … Read more
No, this blog is not getting into politics. This is a post about a unique marketing opportunity created by Article 370 and my forecast on how it will be impacted by the recent annulment of the autonomous status hitherto accorded to Kashmir. In 2015, I went on a holiday to Kashmir. My first stop was … Read more
I made the case for taxing digital companies on the basis of gain in their valuation in Valuation Tax – If Tech Startups Can Disrupt, So Can Taxman. Since then, I’ve heard many objections to the notion of Valuation Tax. I’m giving my rebuttals below. Valuation Tax is a tax on the growth in valuation, … Read more
In his op-ed entitled Tech What One Deserves in The Economic Times dated 17 July 2019, author Swaminathan S Anklesaria Aiyar (@swaminomics) supports the move by governments of various countries to change the basis of corporate tax for tech startups from profits to sales. According to @swaminomics, France has already taken the lead by levying a … Read more
Every time I go to this leading public sector bank, I see a long line of people outside the branch. “Outside the branch” is the operative phrase because these people literally stand outside the branch. I found out that they’re migrant laborers who queue up to send money from large cities where they work to their family … Read more
It’s not easy to find someone on Twitter. This includes handles of individual tweeples as well as brands. This creates an identity crisis of sorts on Twitter. In a 2013 blog post entitled The Severe Identity Crisis On Twitter For Digital Marketers, I’d suggested the following tools to overcome the Twitter identity crisis: Twitter Search … Read more
I’ve been in software for over two decades but that came after nearly 10 years of selling a wide range of computers from PCs and laptops through to minicomputers and mainframes. I know software is eating the world, and all that, but hardware still holds a certain charm for me (as does pizza!). Software is … Read more
Sometimes you can use Google to find information stored in a certain website or app that you can’t by using the website or app itself. I call these hacks “Google Backdoors”. Here are five Google Backdoors I use regularly. #1. BUSINESS FINDER A new restaurant opened in my neighborhood. Its owner said they delivered via … Read more
In Poor Communications: The Seventh Deadly CX Killer, I described the painful experience of activating the new credit cards I recently received from my bank. To recap, I didn’t get a paper PIN mailer as was customary during the previous renewals, and the instructions given by the bank on how to activate the new cards on … Read more