Official Blog of GTM360 Marketing Solutions
This blog post is a slightly edited version of my answer to the following Quora question: What is the role of a business analyst in the payments domain? I assume that the question refers to “payments technology” domain and consider the case of a Business Analyst (BA) who works for a tech vendor that provides … Read more
“A basic premise of Web3 is that every product is simultaneously an investment opportunity” – Matt Levine The previous post entitled How Tokenonmics Has Revolutionized Web3 Software was about the revolutionary impact of tokenomics on Web3 software. In this post, we will do a deep dive into the following characteristics of Tokenomics. The genuine Tokenomics … Read more
In the traditional Onprem software paradigm, a Customer pays the full License Fee of the software upfront and gets the rights to use the software in perpetuity. If he wants maintenance and updates, he additionally pays AMC every year, which is typically 18-22% of the LF. Upgrades are charged separately, as and when they’re released. … Read more
I don’t recall the last time I looked forward to the release of the Fortune Global 500 issue as eagerly as I did this year. (For the first time ever, I set up a Google Alert for the keyword “Fortune Global 500”. It worked, although I’d to filter out a lot of noise in the … Read more
If you sell to a business, you’re B2B. If you sell to a consumer, you’re B2C. That much is clear. According to the popular narrative, if you sell to a business, which sells to a consumer, you’re B2B2C. That’s not correct. The true B2B2C is when Your company sells a product / service to a … Read more
Somebody was recently perplexed on LinkedIn about the kind of marketing adopted by a leading used cars portal: Cold Calling was earlier done by telecallers. Now it’s done via pre-recorded messages. Lately, there has been a bombardment of such robocalls from this company. I’m not able to understand the strategy here. Not everyone is selling … Read more
Oyez Oyez Oyez. My book WordPress Migration For Normies is published! This book chronicles the journey of upgrading this blog, as previewed in Welcome To The New GTM360 Blog. This book is written by a non-geek and is targeted at non-geeks running their own blogs. It’s a one-stop guide for crazy busy people without technical … Read more
It’s no secret that QA is considered second-class citizen in the Indian IT industry. As the OP of this LinkedIn Post says: I interact with a very large array of decision-makers on a daily basis. I am surprised to see many stakeholders not aware of the importance of the role of QA and the need … Read more
Here’s our latest success story: Leading Universal Bank Cuts Compliance Cost CRO Multiplies Conversion Of Website Visitors To Aadhaar Seeders To comply with the government’s “Aadhaar Seeding” regulation, this leading universal bank in India needed to seed bank accounts with customers’ Aadhaar details. In this pursuit, the bank executed an omnichannel campaign targeted at its … Read more
As a sales rep in the era of Buyer 2.0, you need to make your customer eat out of your hands in order to succeed in the high value B2B technology business. For the uninitiated, the phrase “eat out of hands” means To be completely accepting of whatever one says. In the aftermath of the … Read more