Official Blog of GTM360 Marketing Solutions
This post is a slightly edited version of my answer to the following Quora question: In coming up with plans with 28 days’ validity, I’m guessing TELCOs have been inspired by one of the 29 Psychological Tricks To Make You Buy More that leverage inherent biases exhibited by consumers. According to this Visual Capitalist article, … Read more
Here’s our latest success story: SAAS Vendor Minimizes Churn And Maximizes Revenue New Onboarding Wizard Eliminates Cognitive Dissonance And Enhances Usage This SAAS vendor faced abnormal churn in the weeks following new customer acquisition and reached out to us for assistance. Our analysis nailed the vendor’s use of Excel as the root cause of the … Read more
A Porsche costs $120,000 in USA, which is twice the nation’s Per Capita Income of $60,000. For $3,400, which is 2X of India’s Per Capita Income of $1,700, you won’t even get a Maruti 800. The same model of Porsche would cost ₹1.25 crores ($156K) in India, which is 92X the Per Capita Income of … Read more
Let’s see the pitch of a few B2B technology products: ERP prevents stock-outs by triggering stock transfers from one store to another, thereby driving greater revenues. WMS drives greater inventory turns, and thus reduces working capital costs. CEM increases visibility of gifts across the distribution channel, thereby delivering more bang for the trade promotion buck. … Read more
This blog post is a slightly edited version of my answer to the following Quora question: What is the role of a business analyst in the payments domain? I assume that the question refers to “payments technology” domain and consider the case of a Business Analyst (BA) who works for a tech vendor that provides … Read more
“A basic premise of Web3 is that every product is simultaneously an investment opportunity” – Matt Levine The previous post entitled How Tokenonmics Has Revolutionized Web3 Software was about the revolutionary impact of tokenomics on Web3 software. In this post, we will do a deep dive into the following characteristics of Tokenomics. The genuine Tokenomics … Read more
In the traditional Onprem software paradigm, a Customer pays the full License Fee of the software upfront and gets the rights to use the software in perpetuity. If he wants maintenance and updates, he additionally pays AMC every year, which is typically 18-22% of the LF. Upgrades are charged separately, as and when they’re released. … Read more
I don’t recall the last time I looked forward to the release of the Fortune Global 500 issue as eagerly as I did this year. (For the first time ever, I set up a Google Alert for the keyword “Fortune Global 500”. It worked, although I’d to filter out a lot of noise in the … Read more
If you sell to a business, you’re B2B. If you sell to a consumer, you’re B2C. That much is clear. According to the popular narrative, if you sell to a business, which sells to a consumer, you’re B2B2C. That’s not correct. The true B2B2C is when Your company sells a product / service to a … Read more
Somebody was recently perplexed on LinkedIn about the kind of marketing adopted by a leading used cars portal: Cold Calling was earlier done by telecallers. Now it’s done via pre-recorded messages. Lately, there has been a bombardment of such robocalls from this company. I’m not able to understand the strategy here. Not everyone is selling … Read more