Official Blog of GTM360 Marketing Solutions
The mainstream media has already started writing the obituary of Zoho’s Arattai messaging app. Take, for example, Economic Times. In its oped entitled Why Arattai Isn’t A WhatsApp by Akshat Khandelwal, ET writes: Arattai will join the long list of ‘dead’ Indian apps such as Koo, Hike and Chingari that tried to punch above their … Read more
When some rando shills China’s R&D playbook for India on social media, it’s funny. But if a leading columnist does the same in the world’s second largest business daily (see footnote 1), it’s no laughing matter. When that happens, it must be rebutted. Consider it done. —– In his op-ed entitled Commercial, Not Tech-Savvy in … Read more
Outcome Based Pricing (OBP) is where my product helps you to achieve a certain outcome, I sell it to you for a price that’s proportional to the monetary value of the outcome, and you pay me after you achieve the outcome. Example: My ERP helps you to reduce your Accounts Receivables. You buy my ERP … Read more
In his oped entitled Abey, Get a Strategic Enemy! in the Economic Times dated 2 October 2025, M Muneer proposes what I call the Strategic Enemy playbook to create revolutionary brands. Strategic Enemy Playbook Brands seeking improvement often disappear. Brand growth needs differentiation by enemy. The human mind recognizes opposition, not superiority. American brands Liquid … Read more
“When President Trump announced sweeping tariffs in April, economists predicted surging inflation and raised the odds of a recession. Those worries now seem overblown.” ~ How the U.S. Economy Has Defied Doomsday Predictions on Tariffs, Wall Street Journal. I’d predicted this in my previous blog posts on Trump Tariffs (see RELATED READING at the end). … Read more
Ever since Donald Trump started talking about tariffs (1988) and first imposed tariffs (2018), the mainstream media has been parroting the pedantic economics theory that tariffs is a form of tax on US consumers. When Trump reiterated his intention last year to impose tariffs if he was elected the President of the United States, MSM … Read more
A company that invests in ERP stands to gain from higher inventory turns, lower DSO, etc. Benefits of enterprise software are generally of the nature of increase in income and / or reduction in expense. To calculate the ROI of its investment, the company would add up the dollar value of the total benefits and … Read more
AI vendors report that they’re facing many challenges in selling AI to enterprises in USA and other markets. According to the Economic Times article entitled Scoring with AI not Enough to Crack US Enterprise Code, they’re learning that merely having an AI solution is not enough. Surprise surprise said no one! The cardinal principle in … Read more
Sorry for the headline bait but after last year’s headline When Will M&A Propel An Indian IT Company Into Fortune Global 500?, I couldn’t think of a better way to express the role of M&A in ushering the Indian IT industry into the doorsteps of the elite league of the world’s top 500 companies this … Read more
A B2B Appointment Booking firm (herewith “Acme”) serves B2B technology vendors for whom it creates awareness, generates interest and sets appointments for meetings with decision makers of companies in their Ideal Customer Profile. Acme employs people to do research, understand the vendor’s (i.e. its client’s) product or service, create compelling messaging, develop email flyers, telescript … Read more