Official Blog of GTM360 Marketing Solutions
This Finextra article highlights a major challenge facing digital marketers using Twitter for business development: How do you determine the veracity of a Twitter account? Put in another way, how do you verify if a certain Twitter handle really belongs to the person to whom you think it does? This is a big problem because you … Read more
There’s a lot of buzz in the media about how delays in realizing payments are making life difficult for vendors selling servers, laptops, tablets and other IT hardware to the government. Click here to see a recent article on this topic. While the industry is aware that government generally takes longer to settle invoices than the private … Read more
We always recommend short or prefilled forms on B2B websites to reduce friction and thereby boost conversion for various CTAs like whitepaper download, webinar registration, request for quote, and so on. We’re now happy to propose another type of call-to-action that’s even more frictionless: Social sharing. By avoiding forms altogether, social sharing can bolster website … Read more
Over five years ago, I’d written a post titled Cheque Deposit Systems — Are They Really Worth It? During the next couple of years, I found this contraption to be down every other time I went to pay my credit card bill. My overall poor experience with this technology led me to conclude in a … Read more
Half the money I spend on advertising is wasted; the trouble is I don’t know which half. This famous quote is attributed to John Wanamaker (1838-1922), the US businessman who is often considered to be the father of the department store. We use the slide at the bottom to explain the impact of our go … Read more
Going forward, we’ll announce new success stories on this blog. While the full case study will itself continue to be published on the CUSTOMERS page of our website, a short introduction will be provided here. Here’s the latest one: SaaS Vendor Acquires 3X More Customers With Same Ad Spend A/B testing helps maximize bang for … Read more
Soon after I wrote Cheque Truncation System or Contract Termination System, a senior banker averred to me in private that India’s cheque truncation program had a lot of loose ends. A friend of mine who used to work for a CTS solutions provider pointed out that the program had an ever greater impact on NBFCs … Read more
ROYAL DUTCH SHELL (Netherlands) and MANPOWER (USA) respectively bring up the front and rear of the latest Fortune GLOBAL 500 list published in July 2012. RANK* COMPANY REVENUES (US$ Billion) PROFITS (US$ Billion) 1 ROYAL DUTCH SHELL 484.49 30.91 500 MANPOWER 22.00 0.25 With growth rates of the Indian IT industry cooling down in the … Read more
With the Mayans proven wrong, here’s to a happy and prosperous 2013 from GTM360 Marketing Solutions. Here are some milestones we achieved in 2012: We expanded into mobility and digital marketing solutions. In the former, our focus remains on Android apps that are functionally-rich and call for superior UX. As for the latter, we’re currently concentrating … Read more
The typical sales funnel starts from Target Audience and goes through various stages like Suspect, Lead, Qualified Lead, Opportunity until it ends with the Deal. It’s jointly owned by Marketing (which includes product management, business development, marketing communications) and Sales (which is comprised of presales and field sales functions). Since times immemorial, there has been a … Read more