Official Blog of GTM360 Marketing Solutions
Since times immemorial, merchants have complained that banks charge exorbitant fees for processing credit card payments. Called Merchant Discount Rate (MDR), this fee is around 2% of the transaction value, as described in my blog post titled Credit Card Primer – Interchange, MDR & Surcharge. In this post, I will shatter the myth that MDR … Read more
This post provides a quick primer on MDR, Interchange, and Surcharge, and covers a few recent updates to rules around these key concepts in the credit card industry. 1. Merchant Discount Rate (MDR) When you buy something worth $100 and pay with a credit card, the merchant gets $97.62. The difference of $2.38 is the … Read more
Among others, the credit card value chain comprises the following entities: Consumer (aka Customer, Cardholder), who uses the credit card to pay for the purchase Merchant (aka Store, Retailer), who sells what the consumer purchases Issuer Bank, which issues the credit card to the consumer Acquirer Bank, which issues the POS terminal and Merchant Agreement, … Read more
Dear Editor of Economic Times: This has reference to the op-ed entitled Credit Ratings Need To Get Personal in today’s Economic Times. The article makes a false equivalence between the scope of corporate credit rating and consumer credit rating and misses two crucial points while making the case for enriching consumer credit rating by comparing … Read more
Fintech came into existence with the charter of disrupting traditional banks. It sought to achieve its mission by democratizing finance with modern technologies and superior customer experiences. The plan was to unbundle banking into multiple products, be a CHILL entrant in each product, bring the unbanked and underbanked into its fold first, then work its … Read more
Whenever a new term enters the hype cycle, it’s fashionable for people to bandy it about all the time, sometimes correctly but most of the time loosely. Embedded Finance is one such term. In this post, we will unpack the term, specifically from the consumer point-of-view. A consumer goods retailer in India offered installment purchase … Read more
The founder of India’s largest discount brokerage Zerodha recently sparked off a debate on social networks by declaring that copy-pasting business models from USA and other countries does not work in India because there are many differences between the two markets. @Nithin0dha: India is unique. Copy-pasting models from the US, etc, has hardly worked. Paytm’s … Read more
In Why Publishers Don’t Sell Individual Articles, we saw how readers want à la carte (buy individual articles) but publishers offer only buffet (all-you-can-eat subscriptions). (While this post can be read independently, it will make more sense after reading the previous post.) Of late, some publishers are not even offering one-month subscriptions. Either their minimum … Read more
Google Play Store provides the following services to Android app developers: Listing Discovery Distribution Commerce platform Training Google does not charge any fixed fees for these services. Like most companies in their early days, app developers are short of funds when they start out. While they have aspirations to build for the world, do marketing, … Read more
When it comes to per article sales, everybody points to ready demand, takes supply for granted, and focuses on the fulfilment, mainly micropayments. This has been going on for years during which many micropayments have come and gone, demand has skyrocketed as more and more media outlets have put their content behind paywalls, but per … Read more