GTM360 Blog

Official Blog of GTM360 Marketing Solutions

Since I wrote Strange Happenings In Amazon India, I went through another experience with Amazon India. It was so strange that it merits a separate blog post. Here goes. I’d recently ordered a leather wallet from Amazon India. When I received it, I realized that it didn’t have a coin pouch. Therefore, I wanted to return it. I logged in to my Amazon India account to initiate the return. During the process, I was taken to the the refund screen where […]

Posted by Ketharaman Swaminathan On Jan - 13 - 2017 1 Comment READ FULL POST

On the back of the demonetization of high value currency notes in India, the government has been aggressively pushing cashless payments. Trending on Twitter under the hashtag #CashlessIndia, the initiative has attracted criticism from the blogosphere and mainstream media on the grounds that India is not yet ready for digital payments. The average urban business-sensitive citizen seems to echo the same sentiment, judging by the results of the following poll conducted by Economic Times. See MediaNama article titled Cash vs […]

Posted by Ketharaman Swaminathan On Jan - 6 - 2017 Add Comments READ FULL POST

Season’s Greetings and Best Wishes for a Happy and Prosperous New Year 2017. Welcome back to the GTM360 Blog! Let’s begin the new year 2017 with the list of the Top 10 posts of 2016: #10. Sales Will Hasten Its Demise By Sitting On The BANT High Horse #9. Indian IT Industry Might Produce A Fortune 500 Corporation Next Year #8. Five Ways For Banks To Boost Credit Card Use #7. SAAS – What’s In It For Vendors? #6. Drive Engagement With Error Messages! […]

Posted by Ketharaman Swaminathan On Jan - 1 - 2017 Add Comments READ FULL POST

I’m happy to announce that I have been named to The Royalty of Insightful Financial Services Content list. Compiled by Bryan Clagett, CMO & Investor in Geezeo, a proven white-label PFM provider for banks and credit unions, this list places me in the august company of Ron Shevlin, Jim Marous, Stessa Cohen, Brett King, Chris Skinner and seven other fintech titans largely in the United States. A big thank you to Bryan for this recognition. Readers would be aware that […]

Posted by Ketharaman Swaminathan On Dec - 23 - 2016 Add Comments READ FULL POST

In a recent editorial titled “How To Reduce Card Interchange Charges”, Economic Times advocates a combination of subsidy and competition to reduce merchant fees for accepting card payments. In case you missed it, the government of India has been aggressively pushing cashless payments recently after it demonetized the INR 500 and 1000 notes (and announced plans to introduce newly designed notes in INR 500, 1000 and 2000 denominations). Since payment card is the most widely used digital payment in India, there’s […]

Posted by Ketharaman Swaminathan On Dec - 16 - 2016 2 Comments READ FULL POST

In Do You Face Online Jingoism? I Do, I’d given several examples of online jingoism. Jingoism may not bother 90% of Internet users who reportedly only skim through articles and updates i.e. “consume” content. If you’re one among them, you can safely skip this blog post. On the other hand, jingoism can harm the remaining 10% of Internet users that use digital media professionally as a part of their content marketing strategy. If you belong to the latter cohort, welcome […]

Posted by Ketharaman Swaminathan On Dec - 9 - 2016 Add Comments READ FULL POST

In Omnichannel Couponing Drives CEM Success – Part 1, I’d highlighted the challenge of space in the couponing phase of a CEM program. To recap, space-related issues range from where to insert the code, how to make the code large enough to be visible but small enough to fit on the existing package through to ensuring that there’s enough space on the label to provide instructions on how to submit the code. Subsequently, I’ve come across a few more CEM […]

Posted by Ketharaman Swaminathan On Dec - 2 - 2016 1 Comment READ FULL POST

In Why Overcoming The Tyranny Of Excel Is A Lousy Positioning Theme, we’d cautioned software companies from pitching their software as a replacement for Excel. Since then, we’re happy to see more innovative positioning around Excel by technology providers. For example, BI vendor Domo pitches its suite of data visualization products as complementary to – not substitute for – Excel. Tech vendors realize the futility of fighting Excel e.g. Domo http://t.co/w6A1pK5UlU. We said it here long ago! http://t.co/HA83feYbzd — GTM360 […]

Posted by Ketharaman Swaminathan On Nov - 25 - 2016 Add Comments READ FULL POST

The Indian government recently demonetized the INR 500 and 1000 notes and announced plans to introduce new design notes in INR 500, 1000 and 2000 denomination. In the wake of this move – trending on Twitter as #CurrencySwitch among other hashtags – many people have been asking why India hasn’t taken this opportunity to go totally cashless. Many Indians have been replying with statements like “Indians are illiterate” and “Indians are not tech savvy”. This is a Public Service Announcement […]

Posted by Ketharaman Swaminathan On Nov - 18 - 2016 4 Comments READ FULL POST

The Internet is full of jibes of people’s nationalities. They appear on articles, blogs, reviews and comments. Often sarcastic and sometimes venomous, they run down the author’s or commenter’s nationality without any provocation. Let me quote a few personal examples of where I’ve come across such remarks in the recent past:  (A) BLOG The Finextra article titled Brits expect cashless society within 20 years is about Britain, so Brit-specific comments are okay. Country-agnostic comments are also okay e.g. John Candido – […]

Posted by Ketharaman Swaminathan On Nov - 11 - 2016 1 Comment READ FULL POST
  • Facebook
  • Linkedin
  • RSS
  • Twitter
  • Youtube
  • See our Pinboard
Enter the video embed code here. Remember to change the size to 300 x 250 in the embed code.

Sponsors

  • GTM360 - Marketing for Midsize IT Companies
  • EMAIL360 Website Lead Generation Widget
  • SAP Mailing List
  • QR360 - Beyond Quick Response Codes


Switch to our mobile site

Enter your email to sign up for GTM360 Blog: