Remote Working Funny Incident

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According to The Register article entitled New York Attorney General probes Charter over claims it forced staff to work in offices amid coronavirus pandemic, US telco Charter Communications is facing an investigation … over allegations … that it forced employees in New York to go into their offices for work, rather than (letting) them … … Read more

One Secret About Jargon That One-Percenters Will Never Tell You

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In Six Secrets Of Making Jargon Work For You, I described many ways by which you can legitimately use jargon in your sales and marketing efforts. In this post, I will describe another way in which jargon is used by the One-Percenters. For the uninitiated, the term refers to members of the top one percent of … Read more

The Secret To Success In Outsourced B2B Lead Generation

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Any business endeavor has many drivers of success. Leadgen is no exception. But, unlike other pursuits, outsourced B2B lead generation has one driver that has an outsized influence on its success: Definition of Lead. If you get this right, half your success is assured. On the other hand, if you leave it to your outsourced … Read more

Dr. Batra’s – A Sanitizer That Will Outlive The Virus

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The Co-Founder of Druva, the Pune-based cloud data protection software provider, once narrated the story of how his company broke into NASA. Its sales team was pursuing the prestigious American space administration agency for months with the usual sales approach spanning demo, proof-of-concepts, requirement study, and so on, but didn’t get much joy. Apparently, the … Read more

How Does Google Maps Know Traffic Conditions In Realtime?

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When I was in Germany in the early 2000s, all my questions about distance would receive answers in terms of time. That too, under two conditions, namely, without traffic and with traffic. For example, if I asked a customer, “how far is your office from Munich airport”, the typical answer would be, “one and a … Read more

Don’t Ascribe To Generation What Can Be Explained By Age

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Most statements about behavior of Millennials are true for all people when they were 25 years old, regardless of whether they really belong to the generation called Millennials (defined as born between 1995-2005) or some other generation like Gen X, Boomers or Gen Z. Let’s take one oft-quoted behavior: Millennials prefer renting to owning houses. … Read more

Latecomer Outflanks Incumbent Products

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Here’s our latest success story: Latecomer Outflanks Incumbent Products “AHA” moment gives the winning edge to new SAAS product A midsized IT company wanted to develop a new Configure-Price-Quote product and engaged us to provide specifications for its Minimum Viable Product version. CPQ is a category of software used to support the configuration, pricing and … Read more