Official Blog of GTM360 Marketing Solutions
I came across a Customer Engagement Management program on Britannia bread recently. The program was called Morning Jackpot and it was run jointly between India’s leading bread and biscuit manufacturer Britannia and Payment Service Provider PayTM. Like in any other digital CEM program, each pack of the product – Britannia Healthy Slice and Britannia 100% Whole bread, in this case – … Read more
As anyone in the B2B technology industry would know, case study is vital in business development and sales. More than anything else, it’s this piece of marketing collateral that demonstrates a vendor’s “street cred” to the world and proves to potential customers that it has “been there, done that”. For ready reference, here’s an example … Read more
A decade ago, China had 29 FORTUNE GLOBAL 500 companies. Today, it has 119. India’s corresponding figures are 7 and 7. The GDPs of both countries have grown rapidly during this period. While China has seen a proportionate increase in its representation in Fortune Global 500, India has not. This has appeared to be an … Read more
After seeing the QR code on the back of my business card, a customer recently congratulated me for the nice hack which let him add my contact to his mobile phone in a single tap. But before I could bask in the praise, he rained on my parade by asking, “Are business cards relevant in … Read more
According to the popular narrative, new age companies leverage data in virtually every facet of their business (as against traditional companies that run on intuition). To a large extent, this belief is right. Many digital natives owe their spectacular rise in the last decade or two to their prowess with data and analytics. A big … Read more
After reading this half page article on Dunzo in ET PRIME, a customer, Anshuman Shrivastava, Director Toptier Energy Services and ex-Banker, commented that PR is free, unlike advertising. Not true. Even if it appears that way at first blush. You pay for both PR and Advertising, just to different people. In Advertising, you pay an ad agency … Read more
No, this blog is not getting into politics. This is a post about a unique marketing opportunity created by Article 370 and my forecast on how it will be impacted by the recent annulment of the autonomous status hitherto accorded to Kashmir. In 2015, I went on a holiday to Kashmir. My first stop was … Read more
I made the case for taxing digital companies on the basis of gain in their valuation in Valuation Tax – If Tech Startups Can Disrupt, So Can Taxman. Since then, I’ve heard many objections to the notion of Valuation Tax. I’m giving my rebuttals below. Valuation Tax is a tax on the growth in valuation, … Read more
In his op-ed entitled Tech What One Deserves in The Economic Times dated 17 July 2019, author Swaminathan S Anklesaria Aiyar (@swaminomics) supports the move by governments of various countries to change the basis of corporate tax for tech startups from profits to sales. According to @swaminomics, France has already taken the lead by levying a … Read more
Every time I go to this leading public sector bank, I see a long line of people outside the branch. “Outside the branch” is the operative phrase because these people literally stand outside the branch. I found out that they’re migrant laborers who queue up to send money from large cities where they work to their family … Read more