Official Blog of GTM360 Marketing Solutions
In the traditional Onprem software paradigm, a Customer pays the full License Fee of the software upfront and gets the rights to use the software in perpetuity. If he wants maintenance and updates, he additionally pays AMC every year, which is typically 18-22% of the LF. Upgrades are charged separately, as and when they’re released. … Read more
I don’t recall the last time I looked forward to the release of the Fortune Global 500 issue as eagerly as I did this year. (For the first time ever, I set up a Google Alert for the keyword “Fortune Global 500”. It worked, although I’d to filter out a lot of noise in the … Read more
We saw three hurdles blocking the mainstream adoption of CRO in Three Inhibitors Of CRO. To do a quick recap, they are: Pushback from ad agencies. Since CRO crimps ad spend, it threatens loss of ad agency revenues. Lack of adjective. “Companies need CRO when their websites are frictional, frictionful… or what?“ Pedantic practitioners. With … Read more
Fintechs have gestured for years that they will disrupt traditional banks with their shiny apps. When asked uncomfortable questions about banking charters, finsurgents have brushed off those questions with the offhand remark that a charter is commodity. Apart from some of those trash-talking fintechs, nobody got disrupted. Not surprising because a charter is a moat, … Read more
Digital Marketing comprises two stages: ATTRACT: Attract traffic to your website, app store page, and social media properties (collectively “website”). CONVERT: Get your website visitor / app user (collectively “visitor”) to take some purchase-oriented action. Obviously, you need to get visitors to your website before you can nudge them towards purchase. Therefore, ATTRACT precedes CONVERT, … Read more
According to @sweatystartup, shipment volumes at a certain Amazon Distribution Center (“said DC”) are down from 75,000 to 50,000 packages a shift. Friend works at an Amazon distribution center. Volume down from 75,000 packages a shift to 50,000 or less. Hiring freeze began last week. Managers walking around mid shift offering optional vacation time (basically … Read more
All my life I answered the question in the title of this blog post with a resounding “Of course, I own my shares”. That changed after I read an article on MIT Technology Review a few years ago. According to @techreview, when you buy shares in dematerialized form, you don’t actually own the shares – … Read more
In Are Digital Natives Losing Their Data Chops?, we saw six examples of digital natives showing signs of losing their data chops. The litany of such new age tech companies seems to be never-ending. In this post, I will cover eight more examples. #7. BREADCRUMBS The SDR from this San Francisco-based lead scoring startup fixed up … Read more
There’s a lot of buzz around cybercrime. Not a week goes by when we don’t hear of someone or the other losing money to scammers and fraudsters via UPI and other A2A RTPs. Let’s consider the following ubiquituous cybercrime described in Why Is It So Hard To Catch Cybercriminals?. Joe uses UPI to buy something … Read more
I’ve been asked many times to share my take on the latest status of Rakuten Coin, an altcoin that I wrote about in How Blockchain Can Crack The Holy Grail Of Loyalty Programs four years ago. That is not strictly true. I’ve been asked only once, by someone on Twitter. @droskill: The Rakuten coin was launched … Read more