Official Blog of GTM360 Marketing Solutions
Many people conflate the amount of payments processed in a country with the country’s GDP. This is wrong: GDP drives, but does not cap, TPV. Take the COO of a leading mobile payment fintech: April loss of business is $80bn approx vs cost of vaccinating India $8bn:RTGS – 🔻33%NEFT – 🔻34%UPI – 🔻3%IMPS – 🔻9%Credit Card … Read more
I’ve written before on Artificial Intelligence in User Interface of websites and apps. This post is about a related topic: Artificial Intelligence in User Experience. For the unintiated, User Interface, User Experience and Customer Experience are not the same. UI: Nice-looking form.UX: Do we need the form?CX: Enhance customer journey in and out of the … Read more
We ended Banks Have Not Lost The UPI Plot on a sobering note: Sadly, interoperability has been given the short shrift in the way UPI has evolved. In this post, we’ll see how interoperability has lost the UPI plot. One of the founding principles of UPI is “interoperability”, which stipulates that anyone with any UPI app … Read more
Every month, when I pay my credit card bills, I sigh to myself “if only there was a way to pay this bill with another credit card and earn rewards…”. Others are more vocal with their wish. See Why can’t I pay my credit card bill with another credit card?. As a credit cardholder, I … Read more
The common man hears about Google Pay, PhonePe and PayTM while making UPI payments – rather than State Bank of India, HDFC Bank or ICICI Bank. Ergo there’s a widespread belief that banks have lost the UPI plot. Take this tweet for example: The statement on NEFT with stanchart applies to the HDFC as well. … Read more
I have been asked many times if I will use WhatsApp after its new privacy policy comes into effect in February. That’s not strictly true. I’ve been asked only once. Most recently by a woman on Twitter. So you will continue to use Whatsapp after February? Is that what you are saying? Monopoly means greater … Read more
It’s fashionable to dunk on Excel and Access in many quarters. Take The Register for example. It blames Excel for under-reporting 16,000 Covid-19 cases in What a Hancock-up: Excel spreadsheet blunder blamed after England under-reports 16,000 COVID-19 cases, and Access for inventory discrepancies in Excel is for amateurs. To properly screw things up, those same … Read more
Millennials don’t read newspapers and magazines. That bodes ill for the future of traditional media. As though such threats caused by generational shifts are not lethal enough, traditional media is hurting itself even further with its lax attitude and casual behavior. Here are some ways by which traditional media is hurtling towards its downfall. Can’t … Read more
We regularly come across founders of software companies who have achieved a certain degree of success in India and now wish to take their product global. This is a perfectly sensible strategy because overseas markets are extremely lucrative. But many of these “export initiatives” flounder. Because what works here does not work there. UPI is … Read more
In Want v. Like: Decoding The Eternal Disconnect In Consumer Behavior, we saw a couple of examples of the eternal disconnect between what consumers say they want and what they actually like. We also speculated on the root cause of this conflict. In this follow on post, we’ll examine the implications of the want-versus-like disconnect … Read more