Official Blog of GTM360 Marketing Solutions
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Among others, the credit card value chain comprises the following entities: Consumer (aka Customer, Cardholder), who uses the credit card to pay for the purchase Merchant (aka Store, Retailer), who sells what the consumer purchases Issuer Bank, which issues the credit card to the consumer Acquirer Bank, which issues the POS terminal and Merchant Agreement, … Read more
Zepto just became the first unicorn in the Quick Commerce space. Zepto, an India-based grocery delivery company, secured a $200 million Series E at a $1.4 billion valuation in a deal led by Stepstone Group. – Axios Pro. Compared to UDAAN and a couple of other startups that became unicorns in six months or so, … Read more
After trying out the Aqua Line of Pune Metro last month, I recently checked out the Purple Line. When it’s fully commissioned, this route will connect PCMC on the north to Swargate in the south of Pune. As of now, Purple Line is operational between PCMC and the downtown Civil Court station. Two stations on … Read more
Dear Editor of Economic Times: This has reference to the op-ed entitled Credit Ratings Need To Get Personal in today’s Economic Times. The article makes a false equivalence between the scope of corporate credit rating and consumer credit rating and misses two crucial points while making the case for enriching consumer credit rating by comparing … Read more
To summarize this LinkedIn post: Imagine that you’re a Business Analyst in a software project and your customer has escalated about you to your Project Manager saying “your BA has no experience and lacks the competency to handle our requirements”. You do have experience and competence as a BA – that’s why you got the … Read more
Fintech came into existence with the charter of disrupting traditional banks. It sought to achieve its mission by democratizing finance with modern technologies and superior customer experiences. The plan was to unbundle banking into multiple products, be a CHILL entrant in each product, bring the unbanked and underbanked into its fold first, then work its … Read more
No Indian IT company has made it to the latest FORTUNE GLOBAL 500. This is despite the industry leader TCS growing faster than the list’s hurdle revenue. I’m guessing that the gap between the two last year was too wide to be bridged in one year. Before we do a deep dive into the industry, … Read more
Pune Metro has two routes: Aqua Line running East-West from Ramwadi in East Pune to Vanaz in West Pune via Ruby Hall Clinic in downtown Pune. As of now, this route is operational between Ruby Hall Clinic and Vanaz, with the Ramwadi-to-Ruby Hall Clinic section expected to be commissioned by the end of the year. … Read more
Imagine that you just placed an order for a SAAS software. You receive the username and password to access the software. You head over to the app’s website, enter your credentials and log in. Boom! You see a forest of links and buttons. You’re overwhelmed and feel like tearing your hair. Back in the days … Read more
The hierarchy of human needs goes through five stages, as depicted by the famous Maslow’s Pyramid. In this post, I posit a similar hierarchy for subscriptions. Given below are examples of subscriptions: Social network e.g. LinkedIn Premium Digital media e.g. Wall Street Journal Streaming video / OTT e.g. Netflix Hosting service e.g. Hostgator SAAS software … Read more