Official Blog of GTM360 Marketing Solutions
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Here’s our latest success story: Latecomer Outflanks Incumbent Products “AHA” moment gives the winning edge to new SAAS product A midsized IT company wanted to develop a new Configure-Price-Quote product and engaged us to provide specifications for its Minimum Viable Product version. CPQ is a category of software used to support the configuration, pricing and … Read more
There are many situations when there’s no fraud but consumers feel defrauded. For example: Price of a certain item is €225 at the outlet of a chain store in a certain zip code and €265 at another outlet of the same chain store in the adjacent zip code. (Real life example in Frankfurt with a … Read more
In my last post on cross-selling entitled Cross Selling Is Hard, we had seen several cross-selling flops by majors. In each case, a company that is wildly successful in one product category attempts to cross-sell a new product to its existing customers and achieves very little success. In some cases, the lack of success is … Read more
I recently came across a post on social media predicting that WhatsApp will very soon become India’s largest digital payments product because it has 450 million users in India. I politely pointed out to the Original Poster that WhatsApp has precisely zero customers for its payments service and that nobody can tell how many of … Read more
Entrepreneurs are driven by idea, originality, product, problem solved, team, technology, and so on. But, for VCs, they’re merely means to an end. As we saw in Teardown Of The VC Investment Model, the goal for venture capital is to earn multibagger returns in the short-to-medium term. While the exact numbers could vary from one … Read more
Any digital payment goes through a long and tortuous value chain comprising multiple entities. If we take credit card as an example, the entities include Consumer (e.g. You), Merchant (e.g. Amazon, DMART), Issuer (the bank that issues the card and enables the Consumer to make card payments e.g. Citi), Acquirer (the bank that supplies the … Read more
Top 6 US banks posted a trillion dollars in profits in the last 10 years. "Top 6 Banks In USA Earn $1 Trillion In Profits In Last 10 Years" ~ https://t.co/coy2mSvu3C via @maxabelson @business .That's the same period when fintech was supposed to disrupt dinosaur banks. #Disruption #Shisruption #Banking #FinServ pic.twitter.com/kjZfCkqSbC — Ketharaman Swaminathan (@s_ketharaman) … Read more
Season’s Greetings & Best Wishes for a Happy New Year! Welcome back to GTM360 Blog. Our Top 10 blog posts in 2019 were: #10. Are Digital Natives Losing Their Data Chops? #9. Blockchain – Calling BS On Decentralization & Resilience #8. Demystifying The Ubiquitous Sample Size Of 2000 #7. Regulated Blockchain – Oxymoron But Killer App #6. Mastering PUSH Notifications … Read more
Of late, there’s a lot of concern in the public discourse that India is becoming a digital colony of the West. If this concern is valid, we have ourselves to blame for letting India become a digital colony. What’s worse, we’ve been doing this for ages and never seem to learn from past mistakes. I … Read more
I put several hotel rooms on my credit card one month. The next month, I get a “30% OFF” coupon from AirBnB for staying at one of its properties the next time. My first reaction is that my credit card company has “sold” my personal data to AirBnb. Ditto when I Talk about a brand … Read more