Official Blog of GTM360 Marketing Solutions
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Deal attribution is a chronic problem in almost all industries. Its direct fallout is the never-ending fights over credit sharing for deals between sales and marketing in B2B industries. Let me illustrate the attribution problem with the following example: You read an advertisement for a product in the newspaper at home. You forget about the … Read more
There are very few topics in B2B sales that are as polarizing as the debate over how much the Internet has changed B2B buying. Some sales people say customers can find their own products and services online, everything has changed, fire B2B sales reps, blah blah blah. Some others say not a single customer has … Read more
A few years ago, I had guided my retainer customers in the digital payments space on how to address imminent threats from identity theft and cyberfraud. More in In #CashlessIndia – Why Putting Cart Before Horse Will Work. Cue to the present day. The media is full of reports on frauds in UPI payments. As … Read more
Every time a shiny new fintech product or service enters the market, finsurgents immediately predict the death of traditional banks. But traditional banks always go laughing all the way to the – ahem – bank. We saw this when mobile wallets were the rage 8-10 years ago. Finsurgents predicted that they’d kill credit cards. Didn’t … Read more
In Part 1 of this blog post, I had given seven examples that showed that, just because you can do something doesn’t mean that you will. In this Part 2, I will give eight more examples. 8. Millennials do everything on a mobile phone. Therefore, they will refuse to visit bank branches. Just because Millennials … Read more
There’s a wide gulf between what one can do and what one will do. Can depends on ability whereas will depends on wish. The two are not always aligned. Without realizing this, many people jump to simplisitic conclusions about motives and behaviors of individuals and companies. This includes troll armies on Twitter spinning conspiracy theories … Read more
Sensex recently hit 50,000. The index of the thirty biggest Indian companies by market capitalization listed in Bombay Stock Exchange has appreciated 50X in the last 30 years: From 1,000 on 27 July 1990 to 50,000 on 21 January 2021. The only other asset class that comes to mind with similar – or even higher … Read more
We saw three illustrations of False Positive in the first part of False Positive Primer. They were: Credit Card Fraud Detection & Prevention Covid-19 Test “Cry Wolf” Syndrome In this second part, we take up three more examples of this concept in statistics. #4. EMAIL SPAM FILTER Have you ever found your emails suddenly landing … Read more
I have been asked many times if I will use WhatsApp after its new privacy policy comes into effect in February. That’s not strictly true. I’ve been asked only once. Most recently by a woman on Twitter. So you will continue to use Whatsapp after February? Is that what you are saying? Monopoly means greater … Read more
Season’s Greetings & Best Wishes for a Happy New Year! Welcome back to GTM360 Blog. Our Top 10 blog posts in 2020 were: #10. Dr. Batra’s – A Sanitizer That Will Outlive The Virus #9. All Digital Payments Are Not Equal – Overview Of Payment Rails #8. Cross Selling Is Hard #7. How To Make “Work From Home” … Read more