Official Blog of GTM360 Marketing Solutions
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Everyone is a member of some group or the other e.g. school, college, neighborhood, company, etc. Different groups have different level of affinity aka fraternity strengths. Intuitively, we know that some fraternities are strong whereas others are not. In my blog post entitled How To Measure Fraternity Strength, I proferred a formula for measuring fraternity … Read more
Every now and then, somebody points to the challenges of cracking the overseas markets and claims that the Indian market is big enough for Indian companies. Take the example of this founder of an Indian IT company, who commented as follows on LinkedIn: We (INDIA) can beat anyone in the world with Quality First, Customer … Read more
There are countless theories on what it takes to be a great salesperson. When I began my career in sales back in the day, Harvard Business Review called out Empathy and Ego Drive as the most important qualities of a great salesperson. A few years later, it changed its mantra to “A good salesperson does … Read more
We ended Banks Have Not Lost The UPI Plot on a sobering note: Sadly, interoperability has been given the short shrift in the way UPI has evolved. In this post, we’ll see how interoperability has lost the UPI plot. One of the founding principles of UPI is “interoperability”, which stipulates that anyone with any UPI app … Read more
Amidst the din of free versus paid vaccine and blackmarketing of essential drugs like Remdesivir, I thought it’s a good time for me to repost my letter to the editor of Times of India on the topic of price control. From: Ketharaman Swaminathan [s.ketharaman@gtm360.com] Sent: Sunday, 27 September 2020 7:33 PM To: ‘sunday.times@timesgroup.com’ Subject: Sunday … Read more
Here’s our latest success story: Corporate Gift Supplier Pivots To Technology Company Digital Transformation Accelerates Sales Cycle And Boosts Ticket Size The customer began its journey as the supplier of corporate gifts to midsize and large companies, who used them to reward their wholesalers, distributors, dealers, retailers, and agents aka “trade” for achieving their quota … Read more
We saw many best practices to escape Subscription Trap in Six Hacks To Escape Subscription Trap. At the end of the post, we noted that none of them is guaranteed to work in 100% of the cases. Well, then, what is? Some people have told me that you can contact your bank to reverse unwanted subscription … Read more
Every month, when I pay my credit card bills, I sigh to myself “if only there was a way to pay this bill with another credit card and earn rewards…”. Others are more vocal with their wish. See Why can’t I pay my credit card bill with another credit card?. As a credit cardholder, I … Read more
The common man hears about Google Pay, PhonePe and PayTM while making UPI payments – rather than State Bank of India, HDFC Bank or ICICI Bank. Ergo there’s a widespread belief that banks have lost the UPI plot. Take this tweet for example: The statement on NEFT with stanchart applies to the HDFC as well. … Read more
In What Is Subscription Trap?, we saw several Dark Patterns used by brands and service providers (“Merchants”) to make it difficult for us to cancel subscriptions like Social network e.g. LinkedIn Premium Digital media e.g. Wall Street Journal Streaming video service / OTT e.g. Netflix Hosting service e.g. Hostgator SAAS software e.g. Salesforce In this … Read more