Official Blog of GTM360 Marketing Solutions
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Digital Marketing comprises two stages: ATTRACT: Attract traffic to your website, app store page, and social media properties (collectively “website”). CONVERT: Get your website visitor / app user (collectively “visitor”) to take some purchase-oriented action. Obviously, you need to get visitors to your website before you can nudge them towards purchase. Therefore, ATTRACT precedes CONVERT, … Read more
According to @sweatystartup, shipment volumes at a certain Amazon Distribution Center (“said DC”) are down from 75,000 to 50,000 packages a shift. Friend works at an Amazon distribution center. Volume down from 75,000 packages a shift to 50,000 or less. Hiring freeze began last week. Managers walking around mid shift offering optional vacation time (basically … Read more
All my life I answered the question in the title of this blog post with a resounding “Of course, I own my shares”. That changed after I read an article on MIT Technology Review a few years ago. According to @techreview, when you buy shares in dematerialized form, you don’t actually own the shares – … Read more
In Are Digital Natives Losing Their Data Chops?, we saw six examples of digital natives showing signs of losing their data chops. The litany of such new age tech companies seems to be never-ending. In this post, I will cover eight more examples. #7. BREADCRUMBS The SDR from this San Francisco-based lead scoring startup fixed up … Read more
There’s a lot of buzz around cybercrime. Not a week goes by when we don’t hear of someone or the other losing money to scammers and fraudsters via UPI and other A2A RTPs. Let’s consider the following ubiquituous cybercrime described in Why Is It So Hard To Catch Cybercriminals?. Joe uses UPI to buy something … Read more
I’ve been asked many times to share my take on the latest status of Rakuten Coin, an altcoin that I wrote about in How Blockchain Can Crack The Holy Grail Of Loyalty Programs four years ago. That is not strictly true. I’ve been asked only once, by someone on Twitter. @droskill: The Rakuten coin was launched … Read more
In Why Is It Hard To Catch Cybercriminals?, we took the following example of a cybercrime: Joe pays Jane online for something and does not receive what he was promised. We then saw why it was hard to catch the cybercriminal (Jane in this case). In this second part, we will examine who is liable … Read more
On the back of Russia’s invasion of Ukraine, many companies in USA and EU have shut down their operations in Russia, effectively stopping supplies of their products and services to the invader. The West has kicked out many Russian banks from the global payment messaging network SWIFT, which has made it very difficult for Russia … Read more
When the authorities say cash leads to tax evasion, counterfeiting, etc., the common man (“Joe”) thinks it’s because cash is anonymous. When they goad him to ditch cash and move to digital payments, Joe assumes that digital payment will eliminate fraud because it’s not anonymous. Then, one day, Joe uses a digital payment like UPI … Read more
If you sell to a business, you’re B2B. If you sell to a consumer, you’re B2C. That much is clear. According to the popular narrative, if you sell to a business, which sells to a consumer, you’re B2B2C. That’s not correct. The true B2B2C is when Your company sells a product / service to a … Read more