Official Blog of GTM360 Marketing Solutions
According to the old adage, “something is better than nothing”. This has become common wisdom because it’s often true. But there are a few critical situations where it’s fatally flawed. In this post, I’ll give a few examples. #1. CACHE MEMORY Back in the day, the IT hardware company I worked for launched two models … Read more
With a steady fall in GDP growth rate during the last five quarters, there’s a near unanimous verdict that the Indian economy is going through a slowdown. Most experts agree that the fundamental cause of the slowdown is insufficient consumption. I agree with both views. But I differ about the reasons advanced to explain the … Read more
As anyone in the B2B technology industry would know, case study is vital in business development and sales. More than anything else, it’s this piece of marketing collateral that demonstrates a vendor’s “street cred” to the world and proves to potential customers that it has “been there, done that”. For ready reference, here’s an example … Read more
A decade ago, China had 29 FORTUNE GLOBAL 500 companies. Today, it has 119. India’s corresponding figures are 7 and 7. The GDPs of both countries have grown rapidly during this period. While China has seen a proportionate increase in its representation in Fortune Global 500, India has not. This has appeared to be an … Read more
After seeing the QR code on the back of my business card, a customer recently congratulated me for the nice hack which let him add my contact to his mobile phone in a single tap. But before I could bask in the praise, he rained on my parade by asking, “Are business cards relevant in … Read more
After reading this half page article on Dunzo in ET PRIME, a customer, Anshuman Shrivastava, Director Toptier Energy Services and ex-Banker, commented that PR is free, unlike advertising. Not true. Even if it appears that way at first blush. You pay for both PR and Advertising, just to different people. In Advertising, you pay an ad agency … Read more
It’s not easy to find someone on Twitter. This includes handles of individual tweeples as well as brands. This creates an identity crisis of sorts on Twitter. In a 2013 blog post entitled The Severe Identity Crisis On Twitter For Digital Marketers, I’d suggested the following tools to overcome the Twitter identity crisis: Twitter Search … Read more
In Poor Communications: The Seventh Deadly CX Killer, I described the painful experience of activating the new credit cards I recently received from my bank. To recap, I didn’t get a paper PIN mailer as was customary during the previous renewals, and the instructions given by the bank on how to activate the new cards on … Read more
In Killing The Six Deadly CX Killers, I attributed six key reasons for poor customer experience (CX) and what brands could do to get rid of them, thus enhancing their CX. In this post, I’ll cover the seventh deadly CX killer: Poor communications. I have a Visa credit card issued by a Top 5 private … Read more
We’re happy to inform you that CIOReviewIndia has named GTM360 Marketing Solutions to its exclusive list of ‘Top 20 Marketing Tech Solutions Providers 2019 from India’. Our shortlisting was driven by two of our martech products, namely, EMAIL360 and MICROSITE360. According to CIOReviewIndia, “The selection committee and the CIO Review magazine editorial board find “EMAIL360 … Read more