Official Blog of GTM360 Marketing Solutions
There’s no better introduction to this year’s FORTUNE GLOBAL 500 than Fortune’s own lede: Change is everywhere in this year’s Global 500 – except at the very top. Walmart, with $500 billion in sales, ranks No. 1 for the fifth straight year on Fortune’s annual list of the world’s biggest companies ranked by revenue. Apple … Read more
When my employer posted me to Germany in the early 2000s to open its subsidiary for the so-called D-A-CH (German speaking) market of Europe, we had no reference customer in Germany. When prospects asked who we worked with, I’d rattle off the names of several American customers. Prospects would shake their head and ask for … Read more
Many people complain that cashiers decline Apple Pay even though their stores have advertised support for Apple’s payment service. I’ve come across the same experience with HDFC Bank’s PayZapp mobile wallet. The cashier at a restaurant in my neighborhood told me they hadn’t started accepting PayZapp although there was a “PayZapp Accepted” sticker on his … Read more
When an offshore IT services provider enters a new market, it’s (relatively) unknown in that geography. Many companies in this situation eschew end users and try to drive their go to market strategy by partnering with local IT companies. Ideal partner candidates are boutique shops and systems integrators that are well known in the target … Read more
In Part 1 of this blog post, we’d seen three best practices for converting Freemium to Premium viz. Ask For Money, Create Pinch Points, and Drive Enhanced Usage. In this second part, I’ll cover three more best practices for SAAS vendors to upgrade their freemium users to paying customers. #4. INTRODUCE VALUE ADDED FEATURES You … Read more
To generate rapid traction for their products, many SAAS providers offer a Freemium plan, which is free access to a truncated version of their full blown software. By doing so, they expect users to sign up for their software without any risk, play around with it for a month or two, and upgrade to the … Read more
We come across the “Go Wide or Go Deep?” question regularly in our outsourced product management engagements. (Should the term “outsourced product management” intrigue you, see Who The Heck Outsources Product Management?). Let’s take a typical scenario: An IT company has developed a technology platform without reference to any specific segment. The going in position of … Read more
Short Answer: You can’t. Long Answer: As an external marketing solutions provider, we stand to gain when companies outsource their marketing. We’re also okay if they do their marketing inhouse. But what gets my goat is to misunderstand marketing and claim that it’s not necessary for a product’s success. Or, worse, use some of the … Read more
Ram and Shyam are twins. As they reach their mid-forties, they develop a knee pain. They go to the same orthopaedist, who does an X-Ray and diagnoses both with Osteoarthritis. According to WebMD, The simplest way to describe osteoarthritis is that it’s wear and tear on the cartilage of your joints. This cushioning tissue is … Read more
As we saw in Feature Or Bug – Facebook & Tideplus, #FeatureOrBug refers to a feature that masquerades as a bug. To recap: As brands increasingly adopt personalization in their communications, what you see is not what I see. Then there are other types of differences like: What you see on desktop is not what you see on … Read more