Official Blog of GTM360 Marketing Solutions
Back in the day, we learned in statistics that you need a sample size of at least 2% of the size of population to make statistically significant inferences about the population. In common speak, the expression “statistically significant” means “valid”. Nevertheless, if you’re like me, you regularly come across surveys conducted on sample size of … Read more
In Product Versus Services Selling – Part 1, I’d highlighted three differences between IT product and services selling. In this second part, I’ll cover two more differences and examine the implications of these five differences on the way forward for the Indian IT industry. #4. PROSPECTING V. CLOSING According to the popular narrative, it’s easier … Read more
We’re happy to share with you that Gartner has accepted our recent article about Hootsuite for publication on its prestigious peerinsights review portal. As many of you would be aware, Hootsuite lets you view all your social network feeds on a single dashboard and cross-post updates to different social networks from a single screen. Hootsuite currently … Read more
This is a slightly edited version of my answer to the following question on Quora: At the highest level, “selling is selling is selling”. Sellers of both product and services need to convey the value of their offerings and get paid in return for the value. Because of this, many tech founders think that there’s no … Read more
jargon /ˈdʒɑːɡ(ə)n noun special words or expressions used by a profession or group that are difficult for others to understand. Many people go by the above dictionary meaning of the term jargon and rant against it. They forget that jargon is also an abbreviation. Click here to see examples of jargon from various fields. This is … Read more
I’d concluded in Part 1 of this blog post that the Indian IT industry has the optimum quality of software engineers. My assertion was based on the work done by the industry so far since its inception in the early 1990s. In this second part, I’ll examine this topic from the perspective of the work likely … Read more
This is a slightly edited version of my answer to the following question on Quora: Short Answer: The Indian IT Services industry has optimum-quality software engineers, neither low- nor high-quality. Long Answer: Before I launch into my long answer, here are a few assumptions: “Software engineer” refers solely to coders employed by mainstream Indian IT Services … Read more
Here’s our latest success story: Tradeshow SAAS Provider Digs Into The Trenches Product management inputs enrich product Coming from the advertising industry, the founders of this startup were deeply exposed to the tradeshow business. They were fully familiar with the pain areas faced by tradeshow exhibitors and desired to use technology to solve them. At … Read more
In Three Ways To Lie With Charts, we saw the following tactics: Slippery Slope Slide Floating Origin Fraud Dual Axis Deception The most common reason for people to lie with charts is that they are shilling some product, service or ideology and run into facts that derail their pitch, so they need to lie to continue … Read more
Since I wrote Flight Delay Insurance – Why Blockchain?, I’ve come across several updates that have reinforced my skeptical views around the claim of decentralization and raised new doubts about the touted advantage of resilience. UPDATE #1: SINGLE POINT OF FAILURE Let me take the following remark in my original post: Data is distributed across multiple … Read more