Official Blog of GTM360 Marketing Solutions
Every month, when I pay my credit card bills, I sigh to myself “if only there was a way to pay this bill with another credit card and earn rewards…”. Others are more vocal with their wish. See Why can’t I pay my credit card bill with another credit card?. As a credit cardholder, I … Read more
We saw a spate of B2C marketers trying to get into B2B six to eight years ago. At the time, I’d shared my thoughts on how to harness emotions in B2B sales in my blog post titled Role Of Emotion In B2B Sales. Maybe it’s the aftermath of the coronavirus pandemic or whatever but we’re … Read more
The Netflix show Social Dilemma has rekindled the eternal controversy over privacy, tracking, and manipulation by digital companies. As consumers, many of us outrage at brands for using our private information to target us with personalized communications, ads and targeted offers. In this post, I’m going to go out on a limb and argue that … Read more
In Why Is It So Hard To Spot Fake News? – Part 1 and Why Is It So Hard To Spot Fake News? – Part 2, I had listed six hacks to spot fake news. As we saw in those two posts, all those hacks have False Positives and False Negatives. The waters will get muddied even … Read more
When we published Increasing Sales-Marketing Alignment: Big Bang Doesn’t Work six years ago, there were 4.3 million search results for the keyword “Sales Marketing Alignment”. Today there are 58.3 million. Safe to say that there has been an explosion in online chatter on the topic – it works out to 54% CAGR for the mathematically … Read more
Analytics is indispensable for a B2C website. Website analytics tools like Google Analytics etc. reveal friction hotspots, blindzones, etc. and thereby help website owners redesign forms, modify CTAs, rotate online ads, etc. (The use of multiple etceteras in the previous sentence is intentional – there are indeed many analytics tools available for doing many things … Read more
In Why Is It So Hard To Spot Fake News? – Part 1, I listed six hacks for spotting fake news. To recap, they were: Google It Check the URL Verify the Sender’s ID Check for Typos Believe only Official Channels Use a Fact-Check Service I shared my experience with the first three hacks in the … Read more
I struggle with this #FakeNews thingy. It’s quite easy to conclude that something is fake after the fact. After all, as they say, hindsight is 20/20. But it’s difficult to spot fake news as it’s breaking. I asked the Twitterati for their thoughts. Is there any way for an average reader to tell apart fake … Read more
I recently came across a post on social media predicting that WhatsApp will very soon become India’s largest digital payments product because it has 450 million users in India. I politely pointed out to the Original Poster that WhatsApp has precisely zero customers for its payments service and that nobody can tell how many of … Read more
I put several hotel rooms on my credit card one month. The next month, I get a “30% OFF” coupon from AirBnB for staying at one of its properties the next time. My first reaction is that my credit card company has “sold” my personal data to AirBnb. Ditto when I Talk about a brand … Read more