Official Blog of GTM360 Marketing Solutions
As I’d pointed out in this blog post a couple of years ago, just because micropayments support convenient ways to pay for digital content doesn’t necessarily mean that people will pay for it. People will pay for content only if they can’t get it for free easily and when they find enough value in it worth paying … Read more
When we’d last executed search engine marketing (SEM) campaigns on Google AdWords and LinkedIn Ads (or LinkedIn DirectAds, as it used to be called at the time), we found that, Google attracted almost 15X greater traffic than LinkedIn. As you can read in our blog post published at the time, their click-through-rates (CTR) were 0.3% … Read more
My stock trading account and the bank account to which it is linked are both held at the same bank which is a Top 3 private sector bank in India. Around five-six years ago, this bank changed all bank account numbers from 11 to 12 digits by adding a leading zero at the start of … Read more
I recently bought the latest Panasonic KX-TSC62SX corded telephone. I found something interesting about this phone that prompted me to use it in a blog post regarding different pricing methods. While I could have always photographed the handset at home, I thought it might be easier to source a picture online. I went to Google … Read more
Usability is generally associated with benefits like reduced friction, superior UX and greater cross-selling for e-commerce providers. Click here to read a couple of my articles and blog posts about usability in this context. During a recent transaction, I realized how better usability could also cut costs for an online business. I normally buy domain names … Read more
The use of QR codes in advertisements continues unabated. We came across three of them on a single day recently. As you can see below, there’s one from the leading Indian retailer SHOPPERS STOP, another from THE BODY SHOP, the UK-headquartered multinational that is the global leader in ethically produced beauty products, and the third … Read more
If you can recognize the person without clicking the image on the right, you can stop reading this post right now. However, like most of us with normal eyesight, if you’re able to recognize that it’s Aishwarya Rai only after clicking on the image, welcome to the world of distorted images on the world wide … Read more
I’ve been using Google AdWords, the #1 PPC platform in the world, for several years. LinkedIn recently launched its LinkedIn DirectAds PPC platform recently. I recently completed a month-long campaign on the latter and thought of comparing it with various campaigns I’ve run on the former. This blog post is the result. Both Google AdWords and … Read more