Official Blog of GTM360 Marketing Solutions
Google Play Store provides the following services to Android app developers: Listing Discovery Distribution Commerce platform Training Google does not charge any fixed fees for these services. Like most companies in their early days, app developers are short of funds when they start out. While they have aspirations to build for the world, do marketing, … Read more
When it comes to per article sales, everybody points to ready demand, takes supply for granted, and focuses on the fulfilment, mainly micropayments. This has been going on for years during which many micropayments have come and gone, demand has skyrocketed as more and more media outlets have put their content behind paywalls, but per … Read more
Open Network for Digital Commerce seeks to increase the penetration of digital commerce in India by enabling companies to plug into its open and interoperable ecommerce protocol and thereby complete their ecommerce solutions. Setting up an e-commerce platform requires putting together diverse elements and working towards making each element a success. ONDC, on the other … Read more
According to the old adage, “If it’s too good to be true, it’s a scam”. In times of rampant fraud, like we’re seeing in the crypto world now, many people are repeating this warning. Take the OP of this LinkedIn Post for example. I’m sure they’re all well-meaning. I’m also sure that their warning is … Read more
I first heard the meme “Banks privatize profits and socialize losses” soon after some banks were bailed out during the Great Financial Crisis of 2007-8 in USA. The narrative was, when banks do well, they distribute their profits to their employees and shareholders whereas when they do badly, they palm off their losses to taxpayers … Read more
Banks have created the impression that they love credit cardholders who pay only the minimum balance every month and revolve their outstandings so that they can earn juicy interest off of them. This has led the Average Joe / Jane credit cardholder to think that banks make money only on interest, and believe that they … Read more
Finance is full of hair splitting as I warned in Hair Splitting In Finance. Payments is no exception. In Retail Payments Primer, I highlighted that credit card, debit card, wallet, UPI and other retail methods of payments (MOPs) are not equal. Now National Payments Corporation of India would like us to appreciate that there are … Read more
Limitation in field length of payment messages causes endless number of problems in electronic payments. Let me give a few examples: I was unable to fit the payee name MCS MERIDIAN CLIENT ACCOUNT HOUSE RENT 98 MERIDIAN PLACE JUN 2008 in the payee field of my bank’s payment screen. My bank told me to change … Read more
In Bills And Statements Are Hard To Decipher, we noted that it was very hard to read bills and statements from banks, ecommerce companies, retailers and other industries. We took two examples and did a deep dive to understand the full extent of the indecipherability problem: Ecommerce Bill Bank Statement In this post, we will … Read more
(This is a commentary on how shortselling works and not a guide to carry out shortselling.) I recently posted the following update on social media: @s_ketharaman: Startup Idea: Hindenburg Research of India. Conduct research in India. Launch hit jobs on foreign companies. 10% of large publicly traded firms in USA allegedly commit securities fraud, so … Read more