Official Blog of GTM360 Marketing Solutions
Credit Card and Debit Card are both “cards”. Both are digital payment methods. Both are issued by banks. Both of them work on card rails owned by Visa, MasterCard, China Union Pay, RuPay and other card networks. Because of these similarities, many people tend to believe that there’s no difference between credit and debit cards. … Read more
With a steady fall in GDP growth rate during the last five quarters, there’s a near unanimous verdict that the Indian economy is going through a slowdown. Most experts agree that the fundamental cause of the slowdown is insufficient consumption. I agree with both views. But I differ about the reasons advanced to explain the … Read more
I’ve been asked many times to weigh in on the new PINless regime for credit and debit card payments in India. Most recently it was on Quora, where I was asked to answer the following question: Why is it not required to enter a PIN to authenticate a credit or debit card in many countries? … Read more
Every time I go to this leading public sector bank, I see a long line of people outside the branch. “Outside the branch” is the operative phrase because these people literally stand outside the branch. I found out that they’re migrant laborers who queue up to send money from large cities where they work to their family … Read more
In Poor Communications: The Seventh Deadly CX Killer, I described the painful experience of activating the new credit cards I recently received from my bank. To recap, I didn’t get a paper PIN mailer as was customary during the previous renewals, and the instructions given by the bank on how to activate the new cards on … Read more
In Killing The Six Deadly CX Killers, I attributed six key reasons for poor customer experience (CX) and what brands could do to get rid of them, thus enhancing their CX. In this post, I’ll cover the seventh deadly CX killer: Poor communications. I have a Visa credit card issued by a Top 5 private … Read more
When Payments Banks were launched in 2014-15, they were greeted with a lot of fanfare. They were expected to bring hundreds of millions of unbanked Indians into the folds of organized financial services because their digital-only footprint would make it cost-effective from them to go to the rural hinterlands where traditional banks with branches have not … Read more
Back in the day, we learned in statistics that you need a sample size of at least 2% of the size of population to make statistically significant inferences about the population. In common speak, the expression “statistically significant” means “valid”. Nevertheless, if you’re like me, you regularly come across surveys conducted on sample size of … Read more
My personal experience with EMV payment cards goes back over 15 years. Credit cards and debit cards were both EMV-compliant in Germany when I was there in the early 2000s. They had a chip and required the entry of PIN on the POS terminal to complete a payment. Ditto in UK when I was there … Read more
In Three Ways To Lie With Charts, we saw the following tactics: Slippery Slope Slide Floating Origin Fraud Dual Axis Deception The most common reason for people to lie with charts is that they are shilling some product, service or ideology and run into facts that derail their pitch, so they need to lie to continue … Read more