Official Blog of GTM360 Marketing Solutions
In the latest Lee Child novel Better Off Dead, Jack Reacher checks in to a hotel in a remote town in Texas, enroute Alabama. The room is booked in his name and prepaid by the bad guys whose nuke he’s ferrying from a hic town on the Mexican border in Arizona. When the lady at … Read more
Reserve Bank of India brought Emandate into force on 1 October 2021. As we saw in RBI Emandate: Revenue Killer Or Consumer Interest Savior?, this regulation impacts recurring payments and auto debits (“Standing Instructions”) set up with credit card and debit card. This was after a postponement of six 24* months at the behest of … Read more
Amul and Parle have stopped supplies to Udaan. According to ET Prime, Alleging that B2B ecommerce platform Udaan was monopolising distribution to retailers, some of India’s largest FMCG makers such as Amul and Parle have stopped supplying stocks to the startup. Amul and Parle are multibillion dollar FMCG (Fast Moving Consumer Goods) companies headquartered in … Read more
After being postponed by six months, RBI Emandate has finally come into effect from 1 October 2021. Applicable to recurring payments and auto debits, the new regulation has caused massive chaos for media companies, SaaS vendors and other businesses whose revenue model is anchored on automatically charging a credit card or debit card on file … Read more
Bank accounts are not heavily branded, barring IndusInd Bank and a few more exceptions. The fifth largest private sector bank in India tries to create a strong brand for its bank account on the back of differentiators like return of canceled cheque. (For the uninitiated, banks return canceled cheques to customers by default in USA … Read more
As soon as the UK government announced that it won’t accept CoWIN Certificate as proof of vaccination of Indian travelers, all hell broke loose on Twitter. Some people argued that CoWIN portal provides cloud-based, digitally signed vaccination certificate. UK cannot make sense of India's CoWin vaccine certificate, because India's QR coded, digitally signed document is … Read more
Both FMCG (Fast Moving Consumer Goods) and DTC (Direct to Consumer) companies manufacture their own products. (NOTE: In some markets, FMCG is called CPG or Consumer Packaged Goods. Source: McKinsey.) Both of them sell online and via brick-and-mortar stores. Their products are used by a Consumer i.e. private individual in his or her personal capacity … Read more
In Interoperability – The Sole Loser In UPI, we saw why interoperability has been compromised in UPI. In this post, we’ll explore ways to revive this noble goal. Some people advocate education campaigns to increase awareness of VPA and thereby revive interoperability. Once people know what a VPA is, first they would ensure better VPAs and … Read more
Customer Centric means “thinking about the customer while designing your product and overall experience”. There are various facets to the customer: Tasks – as in jobs to be done Preference – as in taste Interest – as in vested interest Welfare – as in happiness All of the above Which facet should customer-centric credo think … Read more
Many people conflate the amount of payments processed in a country with the country’s GDP. This is wrong: GDP drives, but does not cap, TPV. Take the COO of a leading mobile payment fintech: April loss of business is $80bn approx vs cost of vaccinating India $8bn:RTGS – 🔻33%NEFT – 🔻34%UPI – 🔻3%IMPS – 🔻9%Credit Card … Read more