Official Blog of GTM360 Marketing Solutions
When it comes to per article sales, everybody points to ready demand, takes supply for granted, and focuses on the fulfilment, mainly micropayments. This has been going on for years during which many micropayments have come and gone and demand has skyrocketed as more and more media outlets have put their content behind paywalls, but … Read more
Wet Ink Signature is the conventional way of issuing consent by signing on paper with a pen. Digital Signature is the modern way of consenting digitally with a DSC (digital signature certificate). In the context of this blog post, I’m defining digital signature broadly so as to include agreement issued via password, PIN, OTP, and … Read more
Banks have created the impression that they love credit cardholders who pay only the minimum balance every month and revolve their outstandings so that they can earn juicy interest off of them. This has led the Average Joe / Jane credit cardholder to think that banks make money only on interest, and believe that they … Read more
Finance is full of hair splitting as I warned in Hair Splitting In Finance. Payments is no exception. In Retail Payments Primer, I highlighted that credit card, debit card, wallet, UPI and other retail methods of payments (MOPs) are not equal. Now National Payments Corporation of India would like us to appreciate that there are … Read more
Aspirational Feature is a 10X feature in a software that attracts a lot of users to switch products but is not used by most defectors after they make the switch. A 10X feature can be found in a new product or a later version of the same product (collectively “Aspirational Product”). We’ve covered the 10X … Read more
In Bills And Statements Are Hard To Decipher, we noted that it was very hard to read bills and statements from banks, ecommerce companies, retailers and other industries. We took two examples and did a deep dive to understand the full extent of the indecipherability problem: Ecommerce Bill Bank Statement In this post, we will … Read more
Here’s our latest success story: eBill Vendor Increases Upsells And Improves Win-Rates “QRcomaniacs” reinforce vendor’s thought leadership positioning Our customer is a leading provider of eBilling and eStatment solutions to telecom, banking, insurance, utilities and other industries. Apart from the basic details of consumer, amount and deadline, eBills generated by the software carried instructions on … Read more
People regularly complain that it’s very hard to decipher bills and statements from banks. Rant from Quora: Why are the description info on Bank Account Statements so confusing? We cannot find what is the debit for and from whom the payment / transfer has come in. End of the month when you see the statement … Read more
SafetyNet is a UK Open Banking fintech that provides Overdraft Avoidance. While the uninitiated can Google “overdraft protection” for a prosaic definition of the term, Stanley Bing offers the following tongue-in-cheek description for one of the most lucrative products of banks: No matter what you spend with your debit card, even if you have no money in … Read more
Here’s our latest success story: SAAS Vendor Minimizes Churn And Maximizes Revenue New Onboarding Wizard Eliminates Cognitive Dissonance And Enhances Usage This SAAS vendor faced abnormal churn in the weeks following new customer acquisition and reached out to us for assistance. Our analysis nailed the vendor’s use of Excel as the root cause of the … Read more