Official Blog of GTM360 Marketing Solutions
I first heard about the mandate for QR code on drugs three years ago. According to this article in Economic Times dated 3 January 2022, National Pharmaceuticals Pricing Authority (NPPA) shortlisted Top 300 drugs for insertion of QR codes on their packages. These drugs included analgesics, pain relievers, anti-platelets, vitamin supplements, diabetes and contraceptives. The … Read more
Rufus is Amazon’s Generative AI chatbot. Whenever you have a question about a product you’re browing on the Amazon website or app, you can click the Rufus button and ask away. You can converse with Rufus in normal language (Natural Language) just as you’d with ChatGPT. Around six months ago, I was in the market … Read more
When some rando shills China’s R&D playbook for India on social media, it’s funny. But if a leading columnist does the same in the world’s second largest business daily (see footnote 1), it’s no laughing matter. When that happens, it must be rebutted. Consider it done. —– In his op-ed entitled Commercial, Not Tech-Savvy in … Read more
In my blog post entitled Future Of Media, I’d daydreamed about a robot journalist: My imaginary Robot Journalist (RoJo) is equipped with a camera, sensors, and an LLM (Large Language Model), and is dropped in the middle of warzone or any other theater of action. The camera and sensors will gather unlimited inputs from Ground Zero. The … Read more
(This post is a slightly edited version of my answer to the above Quora question.) Question: Has UPI Disrupted Credit Card? Short Answer: No. UPI has boosted credit card. Long Answer: According to the theory of Disruptive Innovation by Late Professor Clayton M. Christensen of Harvard Business School, many giant incumbents face The Innovator’s Dilemma and … Read more
I got my first credit card in 1988. I’ve been using credit card as my go-to method of payment since then. I also headed up the retail payments line of business at an old company. Safe to say that I’ve been tracking the credit card industry for close to four decades. I’m fascinated by the … Read more
I have been asked many times to explain the difference between AI Agent and RPA. That’s not strictly true. I’ve been asked only twice, most recently by an automated bot on X fka Twitter (see footnote 1). Since two is more than zero, here goes. Like cron, scripting, and RPA (Robot Process Automation), Agentic AI … Read more
In a recent article in the mainstream media, Mitesh Agarwal, director, customer engineering at Google Cloud, declared: Unlike other countries, India is a voice first market. I found his observation a bit strange. Because it’s exactly the opposite of my observations on multiple occasions: People make heavy use of voicemail in USA, Germany, and UK. … Read more
A company that invests in ERP stands to gain from higher inventory turns, lower DSO, etc. Benefits of enterprise software are generally of the nature of increase in income and / or reduction in expense. To calculate the ROI of its investment, the company would add up the dollar value of the total benefits and … Read more
People started complaining about the decline in quality of Google Search around a decade ago. Accordingly, many pundits predicted the demise of Google Search in the then near future. But, for reasons I speculated in my blog post entitled The End Of Google Search Is Not Nigh, it did not happen. Then came ChatGPT at … Read more