Official Blog of GTM360 Marketing Solutions
WYSINWYG (to be pronounced “wisinwig”) means “What You See Is Not What You Get”. We described four WYSINWYG terms in finance in Eight WYSINWYG Terms In Finance – Part 1: Nonprofit Company Winner Takes All Banking the Unbanked Too Big To Fail We will cover four more finance WYSINWYGs in this second part. #5. MARKET … Read more
Let’s see the pitch of a few B2B technology products: ERP prevents stock-outs by triggering stock transfers from one store to another, thereby driving greater revenues. WMS drives greater inventory turns, and thus reduces working capital costs. CEM increases visibility of gifts across the distribution channel, thereby delivering more bang for the trade promotion buck. … Read more
There are many terms that don’t mean what they say. Some are misnomers e.g. Nonprofit Others sound broader than they are e.g Insider Trading Still others are obfuscatory e.g. KYC. I’ve coined the term WYSINWYG to represent such terms. As you might have guessed, WSINWYG (to be pronounced “wisinwig”) stands for “What You See Is … Read more
This blog post is a slightly edited version of my answer to the following Quora question: What is the role of a business analyst in the payments domain? I assume that the question refers to “payments technology” domain and consider the case of a Business Analyst (BA) who works for a tech vendor that provides … Read more
“A basic premise of Web3 is that every product is simultaneously an investment opportunity” – Matt Levine The previous post entitled How Tokenonmics Has Revolutionized Web3 Software was about the revolutionary impact of tokenomics on Web3 software. In this post, we will do a deep dive into the following characteristics of Tokenomics. The genuine Tokenomics … Read more
In the traditional Onprem software paradigm, a Customer pays the full License Fee of the software upfront and gets the rights to use the software in perpetuity. If he wants maintenance and updates, he additionally pays AMC every year, which is typically 18-22% of the LF. Upgrades are charged separately, as and when they’re released. … Read more
I don’t recall the last time I looked forward to the release of the Fortune Global 500 issue as eagerly as I did this year. (For the first time ever, I set up a Google Alert for the keyword “Fortune Global 500”. It worked, although I’d to filter out a lot of noise in the … Read more
We saw three hurdles blocking the mainstream adoption of CRO in Three Inhibitors Of CRO. To do a quick recap, they are: Pushback from ad agencies. Since CRO crimps ad spend, it threatens loss of ad agency revenues. Lack of adjective. “Companies need CRO when their websites are frictional, frictionful… or what?“ Pedantic practitioners. With … Read more
Digital Marketing comprises two stages: ATTRACT: Attract traffic to your website, app store page, and social media properties (collectively “website”). CONVERT: Get your website visitor / app user (collectively “visitor”) to take some purchase-oriented action. Obviously, you need to get visitors to your website before you can nudge them towards purchase. Therefore, ATTRACT precedes CONVERT, … Read more
According to @sweatystartup, shipment volumes at a certain Amazon Distribution Center (“said DC”) are down from 75,000 to 50,000 packages a shift. Friend works at an Amazon distribution center. Volume down from 75,000 packages a shift to 50,000 or less. Hiring freeze began last week. Managers walking around mid shift offering optional vacation time (basically … Read more