Official Blog of GTM360 Marketing Solutions
After seeing the QR code on the back of my business card, a customer recently congratulated me for the nice hack which let him add my contact to his mobile phone in a single tap. But before I could bask in the praise, he rained on my parade by asking, “Are business cards relevant in … Read more
After reading this half page article on Dunzo in ET PRIME, a customer, Anshuman Shrivastava, Director Toptier Energy Services and ex-Banker, commented that PR is free, unlike advertising. Not true. Even if it appears that way at first blush. You pay for both PR and Advertising, just to different people. In Advertising, you pay an ad agency … Read more
It’s not easy to find someone on Twitter. This includes handles of individual tweeples as well as brands. This creates an identity crisis of sorts on Twitter. In a 2013 blog post entitled The Severe Identity Crisis On Twitter For Digital Marketers, I’d suggested the following tools to overcome the Twitter identity crisis: Twitter Search … Read more
In Poor Communications: The Seventh Deadly CX Killer, I described the painful experience of activating the new credit cards I recently received from my bank. To recap, I didn’t get a paper PIN mailer as was customary during the previous renewals, and the instructions given by the bank on how to activate the new cards on … Read more
In Killing The Six Deadly CX Killers, I attributed six key reasons for poor customer experience (CX) and what brands could do to get rid of them, thus enhancing their CX. In this post, I’ll cover the seventh deadly CX killer: Poor communications. I have a Visa credit card issued by a Top 5 private … Read more
We’re happy to inform you that CIOReviewIndia has named GTM360 Marketing Solutions to its exclusive list of ‘Top 20 Marketing Tech Solutions Providers 2019 from India’. Our shortlisting was driven by two of our martech products, namely, EMAIL360 and MICROSITE360. According to CIOReviewIndia, “The selection committee and the CIO Review magazine editorial board find “EMAIL360 … Read more
Back in the day, we learned in statistics that you need a sample size of at least 2% of the size of population to make statistically significant inferences about the population. In common speak, the expression “statistically significant” means “valid”. Nevertheless, if you’re like me, you regularly come across surveys conducted on sample size of … Read more
In Product Versus Services Selling – Part 1, I’d highlighted three differences between IT product and services selling. In this second part, I’ll cover two more differences and examine the implications of these five differences on the way forward for the Indian IT industry. #4. PROSPECTING V. CLOSING According to the popular narrative, it’s easier … Read more
We’re happy to share with you that Gartner has accepted our recent article about Hootsuite for publication on its prestigious peerinsights review portal. As many of you would be aware, Hootsuite lets you view all your social network feeds on a single dashboard and cross-post updates to different social networks from a single screen. Hootsuite currently … Read more
This is a slightly edited version of my answer to the following question on Quora: At the highest level, “selling is selling is selling”. Sellers of both product and services need to convey the value of their offerings and get paid in return for the value. Because of this, many tech founders think that there’s no … Read more