Official Blog of GTM360 Marketing Solutions
Ketharaman Swaminathan 
Most statements about behavior of Millennials are true for all people when they were 25 years old, regardless of whether they really belong to the generation called Millennials (defined as born between 1995-2005) or some other generation like Gen X, Boomers or Gen Z. Let’s take one oft-quoted behavior: Millennials prefer renting to owning houses. … Read more
We hope this finds you healthy and safe. Like us, you might be inundated by emails from all kinds of companies sharing their plans to face the Coronavirus outbreak. Since we’re not epidemiology, pharma or healthcare experts, we will refrain from offering our $0.02 on how to come out of this crisis. Neither do we … Read more
After reading my post entitled TCS Is Within Striking Distance Of FORTUNE GLOBAL 500 – Even Without M&A, a friend who wishes to stay anonymous asked me the following question: In the digital age of AirBnB, Uber and the like, does the Fortune 500 list still matter? It would also be interesting to learn how many … Read more
One or the other startup founder regularly asks on social media whether angel investors can steal their ideas. This question on Quora is a recent example. Yes, angel investors can steal ideas. Whether they actually do is a trade secret and you’re unlikely to find any mea culpas in an open forum! What you’re likely … Read more
Here’s our latest success story: Latecomer Outflanks Incumbent Products “AHA” moment gives the winning edge to new SAAS product A midsized IT company wanted to develop a new Configure-Price-Quote product and engaged us to provide specifications for its Minimum Viable Product version. CPQ is a category of software used to support the configuration, pricing and … Read more
There are many situations when there’s no fraud but consumers feel defrauded. For example: Price of a certain item is €225 at the outlet of a chain store in a certain zip code and €265 at another outlet of the same chain store in the adjacent zip code. (Real life example in Frankfurt with a … Read more
In my last post on cross-selling entitled Cross Selling Is Hard, we had seen several cross-selling flops by majors. In each case, a company that is wildly successful in one product category attempts to cross-sell a new product to its existing customers and achieves very little success. In some cases, the lack of success is … Read more
I recently came across a post on social media predicting that WhatsApp will very soon become India’s largest digital payments product because it has 450 million users in India. I politely pointed out to the Original Poster that WhatsApp has precisely zero customers for its payments service and that nobody can tell how many of … Read more
Entrepreneurs are driven by idea, originality, product, problem solved, team, technology, and so on. But, for VCs, they’re merely means to an end. As we saw in Teardown Of The VC Investment Model, the goal for venture capital is to earn multibagger returns in the short-to-medium term. While the exact numbers could vary from one … Read more
Any digital payment goes through a long and tortuous value chain comprising multiple entities. If we take credit card as an example, the entities include Consumer (e.g. You), Merchant (e.g. Amazon, DMART), Issuer (the bank that issues the card and enables the Consumer to make card payments e.g. Citi), Acquirer (the bank that supplies the … Read more