Official Blog of GTM360 Marketing Solutions
One of the hottest use cases of AI in Marketing is Personalization. The dictionary meaning of personalization is as follows: Personalization: The action of designing or producing something to meet someone’s individual requirements e.g. the goal of search personalization is to help the searcher save time. In the context of marketing, I’ll slightly rephrase this … Read more
The US federal government recently announced plans to carry out social media vetting of visa applications of all foreign students desiring to pursue higher studies in USA. This has sparked outrage in the media all over the world, including India. In its article entitled Visiting students can’t hide social media accounts from Uncle Sam anymore, … Read more
For a long time, I’d been using the standard SEARCH function supported by WordPress to find my posts on this blog. Like all search engines, it works by matching keywords i.e. if my search query is “price early late”, it will find all blog posts that contain these words; if there aren’t any, it will … Read more
In Why Do Hyperlocal Apps Have So Much Location Friction?, we had a look at several location-related friction hotspots in hyperlocal apps like Dunzo, Ola, Pizza Hut Delivery, Rapido, and Uber. Subsequently, in Three Innovations To Remove Location Friction In Hyperlocal Apps, we looked at how these friction hotspots are caused by certain fundamental limitations … Read more
In Rising Friction In Banking – Part 1, we saw four friction hotspots in customer journeys and applications in banking. In this Part 2, we’ll see four more. 5. Account Opening Audit I received a letter from the bank where I hold my Public Provident Fund account. For the uninitiated, in India, PPF is the … Read more
According to the Context Matters Principle, when somebody asserts X in a certain context A, you might believe X but, when provided more context, you might change your mind. Based on the additional context B, you might doubt X, or stop believing X, or even start believing the opposite of X (aka ~X or X’). … Read more
In Output Versus Outcome Model, we described the difference between output-based model and outcome-based model. In this post, we’ll look at a few attributes of the outcome-based model. To recap: Output: I deliver ERP, you use it to reduce your DSO. Outcome: I deliver a reduction in your DSO by using ERP. where: “I” means vendor “You” … Read more
At its inception two years ago, Pune Metro supported the following ticketing options: Human-operated ticket counter Self-service kiosk WhatsApp e-ticket Contactless prepaid card. Since I’ve a great experience with contactless prepaid cards on rapid transport networks in several cities in the world (e.g. London Oyster Card), I jumped at the last option. My first attempt … Read more
Economists claim that American consumers will bear the cost of Trump Tariffs. Dealmakers insist that overseas exporters and / or American importers will find ways to avoid passing on the burden of Trump Tariffs to American consumers. According to me, the question of who pays tariffs is extremely nuanced. As a career sales professional in … Read more
(This post is a slightly edited version of my answer to the above Quora question.) In my company, we run many email newsletter campaigns for customers and ourselves. We rarely get unsubscribe requests, as you can see from the following exhibit. On the rare occasion that somebody wants us to stop sending them our future email … Read more