Official Blog of GTM360 Marketing Solutions
The world’s leading mobile wallets use QR codes. This includes Alipay and WeChat Pay in China, PayTM and PayZapp in India and Starbucks App in the United States. QR code has been popular in China for the last 4-5 years. In India, the nineties-era technology has become very visible in the last one year, driven by … Read more
Personal Finance Managers and Mobile Money Management Apps (herewith “PFM”) have been around for over a decade. So far, PFM has focused on budgeting by helping users control everyday expenses such as the proverbial $5 coffee. For reasons explained in Innovative Fintechs Don’t Need No Open Banking Regulation, PFM’s value proposition is disproportionately low compared … Read more
As I highlighted in my blog post titled SAAS – What’s In It For Vendors?, the total subscription fees for three years of a SAAS software often exceeds the lifetime license cost for an equivalent onpremise software. Eventually, your prospects and customers will cotton on to this when they “do the math”, as McKinsey predicts in … Read more
As companies go global, their employees relocate to different parts of the world. Immersion in diverse cultures follows. A certain degree of culture shock is inevitable. Overcoming it is a critical success factor for globalization. With this in mind, one of the topics I was planning to cover when I started this blog was globalization amidst … Read more
Continuing from my previous post titled GST For Normies – Part 1, I’m covering some of the more complicated elements of GST in this follow on post. As before, this is not taxation, accounting or legal advice. The rest of the preamble from Part-1 applies here too. But I want to amplify my previous point … Read more
As we all know, there was a severe cash crunch in India on the back of the demonetization of high value currency notes a year ago. To ease the pain, the government of India made a big push towards digital payments. Trending under #CashlessIndia, the drive amplified the visibility of preexisting digital payments and triggered … Read more
This is a random collection of my observations about GST based on discussions with a bunch of small business owners and a couple of Chartered Accountant firms. The objective of this post is to throw light on how GST works for a company in actual practice. While it’s impossible – even inadvisable – to avoid … Read more
In Loss Aversion: Why Negative Messaging Works In Marketing, we saw how the Loss Aversion principle in consumer behavior makes negative copy effective. At the end of the post, I’d cautioned vendors against using negative style in content indiscriminately and implored them to handle campaigns based on negative copy with a lot of care. In this … Read more
“If it’s not Boeing, I’m not going” – Tagline of Boeing ad. All through my career in sales and marketing, I’ve been exhorted to write in positive style. The strong guidance applied to copy in ads, email marketing, datasheets, brochures, case studies and other forms of marketing collateral (hereinafter referred to as “content”). In my … Read more
Every now and then I come across a techie or two who complains that overselling by their sales people is making their job of creating a satisfied customer harder. For example, take this OP on Quora, who asks: Is it common to oversell in B2B? My boss has a tendency to oversell our company services, … Read more